A return policy is a written statement that outlines how customers can return, exchange, or seek refunds for products or services they’ve purchased. In Australia, you can’t override consumer guarantees. But you can clearly define your own returns framework, timelines, and terms — as long as they align with the law.

A warranty policy outlines what your business will repair, replace, or refund — and under what conditions. It’s a written commitment to your customers that their purchase is protected.

Plans and packages are structured options that make your services easier to understand, compare, and purchase. Instead of offering everything à la carte, you bundle value, price it strategically, and communicate it clearly.

A delivery process is the step-by-step sequence your business follows to deliver a product or service to your customer. It covers everything from order confirmation to final handover.

Customer benefits are the real-world improvements your product or service delivers — things like saved time, reduced costs, better health, increased confidence, or higher performance. They’re different from features. Features are what your product does. Benefits are what your customer gets.

Product specifications are the detailed descriptions of what your product is, what it does, how it functions, and how it should be built or delivered. They’re your internal blueprint and your external promise.

Your product offerings are the specific goods or services your business sells — packaged, priced, and positioned for your target market. It’s not just a list of “what you do.” It’s how you frame the value of what you deliver.

Brand values are the non-negotiable beliefs that drive your business behaviour. They define how you operate internally and how you show up for your customers externally. They’re not the same as vision or mission. Values are how you do things — every day, with every touchpoint.

Brand voice is how your business communicates. Tone is how that voice adjusts based on context, emotion, or audience. Together, they shape how people feel about you — before they ever buy.

A business phone number is a dedicated number used exclusively for work. It might be a local landline, toll-free (1300/1800), or a virtual mobile line — but it’s distinct from your personal number.

A mission statement defines your business’s purpose — what you do, who you serve, and how you do it. A vision statement paints a picture of your future — where you're going and what change you’re creating. Together, they guide strategy, inspire your team, and clarify your direction.

A company profile is a strategic document that outlines your business's identity, structure, and story. It acts as a snapshot for potential partners, investors, clients, and suppliers.

Imagery guidelines are part of your brand style guide. They define how your brand uses photography, illustrations, icons, and graphics — across every touchpoint.

A core brand message is the one big idea your brand stands for — the central belief, benefit, or promise that ties together your products, services, and story. It’s the unifying thread across your website, pitch, socials, packaging, and team communication.

Typography isn’t just about choosing a font. It’s about creating a visual voice that makes your brand recognisable, trustworthy, and consistent across every platform. Businesses are not legally required to have a typography guide — but for brand trust, design scalability, and accessibility (WCAG compliance), it's essential.

Brand colours influence first impressions and can even impact consumer behaviour — especially in competitive industries like health, tech, education, finance, and fashion.

A logo is a visual representation of your brand — including your icon, word-mark, and brand-mark combinations. Variants are flexible formats of your logo that adapt to different use cases (e.g., horizontal, stacked, icon-only, monochrome).

A shareholders agreement isn’t just paperwork. It’s your insurance policy for when things get hard. Here’s how to draft one that protects your business — and your relationships — from day one.

Getting a good domain name right isn’t just a branding decision — it’s a strategic one. The wrong domain can confuse your customers, hurt your SEO, or even send traffic straight to your competitors.

Apple uses NDAs (non-disclosure agreements) to legally protect its ideas, product details, and competitive edge at every stage of development. NDAs are one of the quiet but powerful tools that allow them to control the narrative, build suspense, and stay ahead of the market.