The StartUp Deck
$249.00
The Ultimate Startup Toolkit—In a Deck of Action Cards
Start your business the smart way—with 250+ founder-tested strategy cards covering every critical phase, from legal setup to launch, growth, and beyond.
Whether you're a first-time founder or seasoned operator, The StartUp Deck helps you plan faster, skip mistakes, and stay focused on what actually matters.
What’s Included:
- 150+ Core Strategy Cards
- 15+ Key Players Cards
- 52-Card Website Planner Pack (FREE bonus)
- 6 Months Digital Resource Library (Launching Soon)
- Gift ready Premium Packaging
Decks will be shipped the next business day.
This is a limited run. Once it’s gone, it’s gone.
Quantity
Get the 150+ Card Base Pack
Your core startup system—broken down into actionable, founder-tested steps across every critical phase. Flip through legal, branding, sales, marketing, hiring, and growth without missing a move.
+ The 15+ Key Players Add-On
Hiring? Briefing? Delegating? These cards help you figure out who you need, when to bring them in, how to work with them, and what red flags to avoid—before you waste time or money.
+ The 50+ Website Planner Add-On
Plan your entire site, one card at a time. Each page includes what it’s for, what to say, where to say it, and how to design it—so you never stare at a blank screen again.
The Problem? Startup Chaos.
Whether you're building your first business or your fifth, The StartUp Deck makes sure you never miss a step that matters. It’s your strategic co-founder in a box—ready to guide, delegate, and execute.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
The Solution? Structure You Can Flip Through.
Without The Deck
Starting with no structure or sequence
Wasting hours Googling what to do next
Important tasks buried in random notes
Co-founder constantly “not on the same page”
Confused about what’s a priority vs a distraction
Forgetting legal or financial basics (until it’s urgent)
Proposals and client plans feel improvised
Building things that don’t actually move the needle
With The Deck
Every phase broken down into clear steps
Know what to do first, next, and never
Cards double as task briefs for your team
Hand a card to a designer, copywriter, or dev
Reuse it for every client, product, or pivot
Validate you’re not missing anything critical
Visable strategy, no more digging through docs
Feels like progress, even when you’re stuck
+ 15 Key Players Cards
You’re not supposed to know how to hire a marketer, vet a developer, or brief a designer. That’s what the Key Players cards are for. They teach you how to identify the roles you need, when to bring them in, how to manage them effectively, and what red flags to avoid—before you waste time, budget, or trust. It’s the shortcut to smarter hires, smoother onboarding, and fewer “never again” hires.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
Find the Right Help
Use Them the Right Way
+ A FREE 52 Card Website Expansion Pack.
The Website Expansion Pack includes 52 cards covering the most essential and high-impact website pages for modern startups. Each card helps you decide if the page is needed, what to put on it, and how to make it work—from layout logic to copy tips to CTAs that convert.
Pick your cards. Follow the instructions. Plan and brief every page with total clarity—no guesswork, no fluff. It's the shortcut to better site strategy, smarter copywriting, and faster builds.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
Your Website, Mapped Card by Card
.png)
+ FREE 6-Month Of Online Access
We’ve packed two decades of startup lessons into one private library—designed to go deeper than the deck. Get free access for 6 months when you order The StartUp Deck.
Inside you’ll find real-world templates, tactical videos, expanded frameworks, and bonus tools we’ve used to build, scale, and exit real businesses. This isn’t theory—it’s playbooks you can swipe.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
To Our Digital Founder Resource Library
Callan S
Founder of Daddy's Book Club
“I launched Daddy’s Book Club in under 4 weeks using The StartUp Deck. It kept me focused, helped me avoid beginner mistakes, and gave me a game plan I could actually follow. Now it’s shipping worldwide.”
Chris H
Noize Agency Owner
“I use the deck in client workshops to map out rollouts before we even touch a proposal. No more guessing the scope, just clear planning everyone can see and get excited about. It’s strategic, tactile, and makes planning feel fun.”
Simon P
Serial Founder
“I’ve been through this process a thousand times, but The StartUp Deck is still on my desk. It’s a clear and actionable reminder of what matters—and significantly more enjoyable than building checklists in spreadsheets.”