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Privacy Policy.

Privacy Policy – The StartUp Deck
Last updated: 8 November 2025

The StartUp Deck (“we”, “us”, “our”) exists to help founders build real businesses with more clarity, structure, and momentum. To do that, we collect some information from you — and we take that responsibility seriously.
 
This Privacy Policy explains how we collect, use, store, and protect your personal information when you use thestartupdeck.com and related services.
 
By using our website or purchasing from us, you agree to this Policy.
 
1. Who We Are
The StartUp Deck is an Australian-based business providing physical products (The StartUp Deck) and related digital tools, resources, and services for founders and small business owners.
 
If you have any questions about this Policy, you can contact us via the Contact page on our website.
 
2. What Information We Collect
We may collect the following types of personal information:
 
Information you provide directly

  • Name

  • Email address

  • Billing and shipping address

  • Phone number (if provided)

  • Business name and basic details (if provided)

  • Payment details (processed securely via third-party payment providers; we do not store full card details)

  • Enquiry / support / feedback messages

  • Responses to surveys, forms, or offers

 
Information collected automatically

  • IP address

  • Device, browser, and operating system details

  • Pages viewed, time on page, links clicked

  • Referral source (e.g. from search, social, email)

 
This is typically collected through cookies and analytics tools.
 
3. Why We Collect Your Information
We collect and use your information to:

  • Process and deliver your orders (The StartUp Deck and related products)

  • Provide access to digital resources and tools

  • Respond to your questions and support requests

  • Send order confirmations, updates, and essential service emails

  • Improve our website, content, and customer experience

  • Share relevant updates, training, and offers (if you’ve subscribed or would reasonably expect to receive them)

  • Comply with legal, tax, and regulatory obligations

 
We only collect personal information where it is reasonably necessary for our functions and activities.
 
4. Email & Marketing Communications
If you join our email list, download resources, or become a customer, we may send you:

  • Educational content and resources

  • Product updates

  • Invitations to training, tools, or offers we believe are relevant to founders


You can unsubscribe at any time using the link in our emails. We’ll still send essential transactional or account-related emails where needed.

We aim for value-first, no-spam communication.

5. Cookies & Analytics
We use cookies and similar technologies to:

  • Keep our site functioning properly

  • Remember preferences where applicable

  • Understand how visitors use our site

  • Improve content and performance

  • Support basic marketing and retargeting (where enabled)


We may use tools such as Google Analytics and similar platforms.

You can adjust your browser settings to refuse cookies. However, some parts of the site may not function properly if cookies are disabled.

6. Third-Party Service Providers
We may share your information with trusted third-party providers who help us run the business, such as:

  • Payment processors

  • Website hosting and security providers

  • Email and marketing platforms

  • Analytics and reporting tools

  • Fulfilment/shipping partners


These providers are only given the information necessary to perform their services and are expected to handle your data securely.

We do not sell your personal information.

7. Overseas Disclosure
Some of our third-party providers or their servers may be located outside Australia.

Where your information is transferred or stored overseas, we take reasonable steps to ensure those providers protect your information in a manner consistent with the Australian Privacy Principles (APPs).

8. How We Protect Your Information
We use reasonable technical, administrative, and organisational safeguards to help protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

No system is 100% secure, but we are committed to keeping your information as safe as reasonably possible.

9. How Long We Keep Information
We retain personal information only for as long as necessary to:

  • Provide our products and services

  • Meet legal, tax, and accounting obligations

  • Resolve disputes and enforce agreements


When information is no longer required, we take reasonable steps to delete, anonymise, or securely destroy it.

10. Access, Corrections & Your Rights
You can request:

  • Access to the personal information we hold about you

  • Corrections if your details are inaccurate, incomplete, or outdated


To do this, contact us via the Contact page. We may need to verify your identity before making changes.
If you have concerns about how we handle your information, please contact us first so we can work to resolve it. You may also lodge a complaint with the Office of the Australian Information Commissioner (OAIC).

11. Children
Our products and content are aimed at adults and business owners. We do not knowingly collect personal information from children under 16. If you believe we have done so, contact us and we will address it promptly.

12. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will reflect the latest version.

We encourage you to review this page periodically so you know how your information is handled.

13. Contact Us
For privacy questions, requests, or concerns, please reach out via the Contact page on our website.

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