How to Write a Company Profile that Helps Get You Noticed
- Simon. P
- Sep 24
- 4 min read
Updated: Nov 27
|Guide for StartUps - Writing a reputable company profile
Your company profile is more than a business summary — it’s your chance to shape how partners, investors, and customers see your brand.
Most startups either skip it or copy generic templates that say nothing meaningful. And it shows.
A startup in SA submitted a generic one-page profile with buzzwords and no proof. They lost a partnership deal with a national distributor. We reconfigured their brand story, highlighted outcomes and key stats, and updated visuals. Within 3 weeks, they closed 2 new B2B deals worth $45K.
Writing a high-impact company profile helps you get noticed, land opportunities, and build instant credibility — even before your first pitch.
What Is a Company Profile and Why It Matters
A company profile is a strategic document that outlines your business's identity, structure, and story. It acts as a snapshot for potential partners, investors, clients, and suppliers.
It typically includes:
Company name, structure, and registration details
Founding story and mission
Products or services offered
Team structure or leadership
Client industries or success stats
Contact details and links
Visual branding (logo, tagline, colours)
In Australia, company profiles are often included in funding applications, supplier tenders, pitch decks, or as part of partnership negotiations.
Why a Great Company Profile Matters for Founders
Builds instant trust:
A sharp profile shows you're serious and ready to do business
Supports sales and investment:
It makes your value clear in funding or B2B pitches
Clarifies your brand story:
It forces you to articulate your mission, audience, and edge
Streamlines onboarding:
Partners, freelancers, and agencies can get up to speed fast
What You Need Before You Start
✅ Your ABN, company registration, and business structure
✅ A clear brand message and USP
✅ List of products or services (with categories or features)
✅ Visual assets — logo, colours, fonts
✅ Founder's story, origin story, or timeline (optional)
Mentor Tip: Your profile should be tailored for the next big opportunity you’re chasing — not just a general bio.
How to Write a Company Profile in Australia:
Step-by-Step
Step 1: Write Your Intro + Company Snapshot
Include your business name, registration, and where you're based
Add a short sentence on what you do and who you help
Include your brand tagline (if you have one)
This gives readers context in seconds.
Step 2: Tell Your Origin Story
Share how and why the company was founded
Mention your mission and values
Keep it human — not corporate-speak
This creates connection and positions your “why.”
Step 3: Describe Your Products or Services
List your core services or categories
Mention industries served or key clients (if applicable)
Add impact — results, features, or standout offers
Make it easy to see how you solve problems.
Step 4: Introduce Your Team or Leadership
Include founders, leadership roles, or team structure
Add a few lines of relevant experience or bios
This builds trust and shows depth.
Step 5: Add Proof and Contact Info
Include case studies, testimonials, or milestones
Drop contact details, website, socials
Add logo, colours, or photos if you’re including a PDF version
Let your reader know how to take action next.
Cost of Creating a Company Profile
Tool or Service | Cost Range |
Copywriter or consultant | $300 – $1,200 one-off |
DIY using templates | Free – $50 |
Design (Canva / Graphic Pro) | Free – $250 |
Noize Profile Builder (Beta) | Included with ProDesk |
These are estimates and they will be different based on location and scope of works.
Common Mistakes Founders Make
Hard hitting facts that will save you time and money!
Using buzzwords with no substance
Nobody connects with “customer-centric solutions for dynamic environments.”
Forgetting the contact info
You’d be surprised how many profiles miss this step.
Writing a novel
Profiles aren’t manifestos. Keep it punchy and visual.
Not using real data or outcomes
Stats and client wins beat adjectives every time.
Sending outdated versions
Update your profile every quarter or after major wins.
What to Do Right Now
✅ Get the StartUp Deck to develop your unique voice before you write and feel confident with the brand you are building [theStartUpDeck.com]
✅ Book a Noize consult to get your profile done for you — fast [Noize.com.au]
COMING SHORTLY...
✅ Download our free Company Profile Builder (inside ProDesk.com) which is a 10 page guide that walks you through the structure of each component.
FAQs
What is the difference between a company profile and a pitch deck?
A pitch deck is investor-facing and includes financials; a company profile is more general and brand-driven.
Do I need a company profile if I’m a sole trader?
Yes — especially if you pitch, partner, or apply for grants. It builds instant trust.
How long should a company profile be?
1–3 pages is ideal. Short, sharp, and visual wins.
Can I include financial data in my company profile?
Only if it adds value. Use revenue stats or growth % sparingly and strategically.
Should I write a different version for different audiences?
Yes. Tailor for investors, partners, or agencies when needed.
Comments