How to Write Plans and Packages That Sell, Without Confusing Your Customers
- Simon. P
- Sep 25
- 4 min read
Updated: Nov 27
The Ultimate Guide for StartUps
Your product or service might be brilliant — but if your plans and packages are unclear, bloated, or badly priced, you’ll lose the sale.
Whether you’re a coach, creative, tech founder, or consultant, packaging your offer in the right way is critical. It gives your customers clarity, choice, and confidence.
Let’s unpack what and why writing packages and plans are crucial.
What Are Plans and Packages and Why They Matter
Plans and packages are structured options that make your services easier to understand, compare, and purchase. Instead of offering everything à la carte, you bundle value, price it strategically, and communicate it clearly.
Great plans:
Simplify decision-making
Increase your average order value
Help you serve more than one customer type
Reduce back-and-forth quoting
In Australia, pricing transparency is part of fair trading laws. Clarity reduces disputes and builds buyer trust.
Real-World Example (Why This Matters)
Example 1: One of our Noize clients, a creative agency, was offering custom quotes for every lead. Conversion rate? Just 9%. We created 3 clear service tiers: Startup, Growth, and Scale. Within 3 months, close rate rose to 38%, and admin time dropped by 40%.
Example 2: A consultant offering “tailored” packages without structure had scope creep on every job and was constantly underpaid. After we helped define 3 levels with set inclusions and upgrade paths, revenue per client jumped 60%.
Noize Strategy:
Created 3 offer tiers
Added anchor pricing
Documented inclusions and exclusions
→ Result: higher conversions, less admin, no ambiguity.
What You Need Before You Start
Clear understanding of what you sell (outcomes, not just deliverables)
Ideal customer types or buyer personas
Your service capacity or delivery limits
A list of tools, features, or inclusions you could bundle
Competitor research for benchmarks
Mentor Tip: A confused mind won't buy, but a clear plan/package gets paid. Clarity = conversion.
How to Write Plans and Packages:
Step-by-Step
Step 1: Identify Your Core Offers
Look at your most popular services or products.
What are clients asking for most?
What outcomes are they paying for?
Where do you provide the most value?
You’ve selected 1–3 main packages that reflect how people already buy from you.
Step 2: Define Your Tiers (Good / Better / Best)
Create 2–3 package levels to give your buyer a choice.
Entry: lowest price, limited scope
Core: balanced value and features
Premium: full scope, best support or access
You’ve given your client a decision — not confusion.
Step 3: List What’s Included (and Excluded)
Get crystal clear:
Number of sessions, revisions, hours
Support type or response time
Access to tools or assets
What is not included (to prevent scope creep)
Your client knows exactly what they’re getting — no surprises.
Step 4: Set Pricing (Anchored for Upsell)
Use pricing psychology:
Anchor your best value in the middle
Use charm pricing (e.g. $299 instead of $300)
Test monthly vs. annual, or one-time vs. retainer
Your pricing encourages more people to say “yes.”
Step 5: Write Clear Descriptions
Use a consistent format:
Name
Short summary
Inclusions (3–5 bullets)
Ideal for: [persona or stage]
Your plans are easy to scan, compare, and buy.
Step 6: Display Your Plans on All Channels
Add your packages to:
Website landing pages
Proposal templates
Sales decks
Onboarding forms
You’re selling the same way, everywhere.
A Sample Package Matrix
This has been taken directly from our Plans & Packages Guide.
Replace rows with what actually matters to your buyer.
Feature / Tier | Entry | Core (Most Popular) | Premium |
Deliverables (headline) | ✅ | ✅✅ | ✅✅✅ |
Strategy/Planning | – | ✅ | ✅ |
Revisions / Iterations | 1 | 2 | 3 |
Support & Response Time | 72h | 48h | 24h |
Timeline to “First Value” | 14d | 10d | 7d |
Price (AUD) | $[ ] | $[ ] | $[ ] |
Ideal For | [ ] | [ ] | [ ] |
Replace rows with what actually matters to your buyer.
Mentors Tip: one trick that I use when designing, is start with the end in mind. When I am working with clients to design their plans and packages, I look at the results each package or plan would attain when building out these packs. The language that you use around marketing will also influence your customers purchase.
Common Mistakes Business Owners Make
Offering too many options Confusion kills sales. 3-4 is enough.
Being vague about inclusions Ambiguity creates disputes.
No pricing shown No price = no trust = fewer conversions.
No upgrade or add-on path You limit lifetime value when people can’t scale with you.
Custom quoting every client It’s unsustainable and often undercuts your own profit margins.
What to Do Right Now
✅ Want to build this faster? Book a call with Noize and we will help you structure your packages so customers see the value and act [Noize.com.au]
✅ Are you a start up? Want help to build the foundations of your business? Use the StartUp Deck at [thestartupdeck.com]
COMING SOON...
✅ Download our Free Plans & Package Guide at [ProDesk.com]
FAQs
How many plans or packages should I offer?
Usually 3. It’s enough to give a choice without overwhelming the buyer.
Should I put prices on my website?
Yes. It increases transparency and pre-qualifies leads.
What if I offer custom services?
Use “from” pricing or show examples. Anchor expectations.
Can I change my packages over time?
Absolutely. Start simple, improve based on demand and feedback.
What’s the difference between a package and a quote?
A package is a productised offer. A quote is custom. Packages scale better.
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