Write a Core Brand Message that Drives Clarity and Conversions.

Messaging Guide for Australian StartUps

If you can’t explain what you do and why it matters — no one else will either.

Most startups launch with a logo and website… but no core message. As a result, their audience gets confused, scrolls past, or chooses a competitor who communicates more clearly.

At Noize, we’ve helped founders sharpen their brand message to drive clarity, conversions, and long-term loyalty.

This guide will show you exactly how to craft your core brand message from scratch — and use it where it matters most, with confidence.

What Is a Core Brand Message and Why It Matters

A core brand message is the one big idea your brand stands for — the central belief, benefit, or promise that ties together your products, services, and story.

It’s the unifying thread across your website, pitch, socials, packaging, and team communication.

Your brand message tells people:

• Who you help

• What you do

• Why it matters

• How you’re different

Real Examples (Why It Matters)

Example 1: A sustainable fashion brand used to describe themselves as “affordable eco-fashion.” After refining their core brand message to “Style that doesn’t cost the Earth,” they saw a 3x lift in homepage conversions and secured a major retail partnership.

Example 2: A tech consultancy launched with three services and no clear headline. Potential clients couldn’t understand what they actually did. Leads dried up. After working with Noize, they clarified their brand message to: “We build systems that grow with your business.” That one shift reignited sales calls and website performance.

Noize® Strategy: → We define your message in a single sentence → Match tone to your audience → Use conversion-optimised language that scales

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Why a Core Brand Message Matters for Founders

✔ Clarity converts — A clear message turns browsers into buyers.

✔ Differentiation — Your message positions you apart from every “me too” brand.

✔ Consistency — A core message keeps your entire team aligned (sales, socials, email, content).

✔ Scalability — Once it’s dialled in, you can plug your message into every campaign, hire, and pitch.

Real Talk: No one will figure out your value for you. Your message is the business. Get this right before you market anything.

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What You Need Before You Start

Before you write your core brand message, you require:

• A clear understanding of your target audience

• Defined USP (Unique Selling Proposition)

• Your brand values and mission

• Examples of past communication (emails, ads, decks)

• Optional: Copy of your business plan or elevator pitch

Mentor Tip: If your team members explain what you do in different ways, you don’t have a core brand message yet — just scattered opinions.

Sharpen your brand message to drive clarity, connections and conversions.

How to Write a Core Brand Message in Australia:

Step-by-Step

Step 1: Start With Your Customer’s Core Problem

• What are they struggling with?

• What do they want but can’t get?

• Why hasn’t another solution worked?

You're writing for them, not for you.

Step 2: Define the Change Your Brand Creates

• What outcome do you deliver?

• How will life look after working with you?

• Can you sum this up in a single transformation?

Think benefits, not just features.

Step 3: Write a One-Sentence Core Brand Message

Use this simple formula:

“We help [who] do [what] so they can [outcome].”

Examples:

• “We help busy parents organise their finances so they can sleep better at night.”

• “We build software that scales as fast as your business.”

Check: Is this clear to a 10-year-old? No jargon, no fluff.

Step 4: Test It Across Key Platforms

Plug your core message into:

• Your website homepage

• Social media bios

• Email signature

• LinkedIn headline

• Pitch decks or proposals

If people say, “Oh wow, I get what you do now,” you nailed it.

Step 5: Document and Train Your Team

Include your core message in:

• Brand guidelines

• Sales scripts

• Job descriptions

• Onboarding materials

This keeps everyone saying the same thing — the right way.

A trained team will take confident action and make less mistakes.

Cost of Developing Your Brand Message

Tool/Service	Cost Range
DIY with Noize Templates	Free – $49
Copywriter (Freelance)	$500 – $2,000
Strategy Session with Noize	$350 – $950

Pro Tip: Don’t outsource it until you’ve tried writing it yourself first. Even a rough draft can shape your brief.

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Common Mistakes Founders Make

Too vague. "We help people thrive" means nothing. Be specific.

Too clever. If you have to explain it, it doesn’t work.

Too focused on you. Make the message about your customer, not your résumé.

No one owns it. If no one’s in charge of updating or using the message — it dies.

Never tested it. What sounds good in your head might not convert in the real world.

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What to Do Right Now

✅ Book a brand consult with Noize — we help startups go from scattered to clear in one sentence [Noize.com.au]

✅ Access the StartUp Deck — the business mentor in a box, for StartUps that comes with 6 months access to ProDesk.com

COMING SHORTLY...

✅ Download our Core Message Guide  (Free via ProDesk.com)

Big brands have clear messaging at their core.

FAQs

What’s the difference between a core message and a tagline? 

Your core message explains what you do and who you serve. A tagline is a catchy slogan.

How do I know if my message is working? 

People repeat it back to you. Your bounce rate drops. Conversion goes up.

Can my message evolve? 

Yes — especially as you grow. Revisit it every 6–12 months or after major changes.

Should my whole team use this message? 

Absolutely. Everyone from admin to marketing should be aligned.

What if I can’t write it myself? 

Start with a rough version. Then get help from a strategist or editor.