How to Write Blog Posts That Grow Your Credibility and Drive Traffic

Weak blogs attract zero traffic.

If you're building a business in Australia, one of the most overlooked growth tools is right in front of you: writing blog posts.

Not SEO hacks. Not AI auto-writers. Real, strategic blog content.

One Blog Tripled a Firm’s Leads

A small accounting firm in Sydney began publishing weekly blogs answering simple questions from sole traders. Within 6 months:

• Organic traffic tripled

• Inbound leads rose by 42%

Contrast that with a Melbourne-based SaaS startup. They spent thousands on social media ads—but had no content plan. Result? Flatlined traffic, low engagement, and confused prospects.

We helped reposition their content around pain points, mapped blogs to buyer stages, and added simple CTAs. In 90 days, their lead volume tripled.

Let's walk through how to write blog posts that actually build trust, visibility, and leads—step by step.

A blog post is a structured article published on your website that informs, educates, or engages your target audience.

What Is a Blog Post

A blog post is a structured article published on your website that informs, educates, or engages your target audience. It's not fluff. It's not a diary.

Done right, a blog:

• Solves a specific pain point

• Aligns with a search intent

• Positions your business as the expert

• Moves readers closer to becoming a customer

Here’s what a strategic blog post might include:

• A compelling headline

• An engaging opening hook

• Clear subheadings (for skimmability)

• Keyword optimisation (without keyword stuffing)

• Actionable content (not just theory)

• Internal links to pillar content or offers

Each blog is a digital salesperson working 24/7—if you write it right.

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Why It Matters

Here’s why I recommend every founder treat blogging like an asset:

1. Visibility Without Paying for Ads

Strategic blog posts bring organic traffic from Google without ongoing ad spend. Unlike social posts that disappear in a day, blogs compound over time.

2. Trust at Scale

Blogging gives you a platform to show your expertise. You build familiarity and trust before a sales conversation even starts.

3. SEO Authority

Every blog strengthens your domain in Google’s eyes—especially if linked to a strong pillar page. More authority = better rankings.

4. Lead Generation (Even While You Sleep)

Each blog should include a CTA (call-to-action): a lead magnet, a form, a service link. That turns readers into leads.

5. Conversion Support

When a prospect is on the fence, sending them a blog that answers their concern often closes the sale.

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What You’ll Need Before You Start

Before you write your first (or next) blog post, get these in place:

Before you dive in, make sure you’ve gathered these:

• A clear topic aligned with a buyer pain point

• A target keyword (ideally low-to-medium competition)

• A headline idea that creates curiosity

• Outline of key points or steps

• CTA you want the reader to take

Having these ready upfront will save you hours later and reduce mistakes.

Create blog posts that actually build trust, visibility, and leads.

How to Write Blog Posts That Convert:

Step-by-Step

Step 1: Choose a Specific Topic and Keyword

Start with a real customer pain point or question. Use tools like Google Search, ChatGPT, Ubersuggest, or AnswerThePublic, to identify your target market's pain points.

Mentor Tip:

Focus on one keyword per blog and use long-tail phrases like “how to choose accounting software in Australia.”

Step 2: Create a Clear Outline

Sketch out your headings, key points, and examples before writing. You want your reader to absorb what is written, so they either feel empowered or educated by the end of your post.

Mentor Tip:

Structure blog content like a map—each section helps the reader get one step closer to a clear outcome.

Step 3: Write a Hook That Pulls Them In

The intro should speak to the reader’s problem and set expectations.

Avoid generic fluff.

If the first 3 sentences don’t hook them, they bounce.

Step 4: Write With Clarity, Not Jargon

Use plain English. Keep paragraphs short. Break up content with bullet points and subheadings. You want to speak to your readers in a style that feels easy to read what you put down.

Mentor Tip:

Write like you’re explaining it to a smart friend over coffee.

Step 5: Optimise for SEO and Readability

• Use the primary keyword naturally in headline, first paragraph, and a few times throughout

• Add internal links to relevant pages

• Include meta title + descriptions

• For those who haven't yet, look into 'schema'

Step 6: Add a CTA (Call-to-Action)

Tell the reader what to do next: Download a guide, book a consult, or read a related post. Use verbs to encourage your reader to take action or the next step. It's not all about the sale (although it would nice) it's about educating and empowering your readers to take action and support them to progress closer to their goal.

Mentor Tip:

The best blog CTAs feel like the natural next step—not a sales pitch.

The best blog CTAs feel like the natural next step—not a sales pitch.

What It Costs and How Long It Takes

Writing blog posts is affordable—but time-consuming.

You’ve got two options:

1) Do It Yourself

• Time Investment: 3–5 hours per post (research + writing)

• Tools: Grammarly, Hemingway, SurferSEO (optional)

• Cost: $0–$50/post (if using tools or images)

Best for early-stage founders with more time than cash.

2) Outsource to Content Strategist or Writer

Option	Cost Range
Freelancer	$150 – $500/post
Consultant	$500 – $1,500/post
Agency	$2,000+/month (retainer)

Benefits of Hiring

• Saves you 5+ hours per post

• Content is written to convert, not just fill space

• Keyword research, formatting, linking handled for you

Budget Tip:

Start with 1 post/week and repurpose into email or social content. At Noize, we help founders do exactly this.

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Common Mistakes Founders Make

Writing for Yourself, Not the Reader

They don’t care about your story (yet)—they want answers to their problems.

No Keyword or Topic Strategy

Posting random thoughts doesn’t rank or convert.

No CTA or Next Step

If the blog ends with nothing to do, you lose momentum.

Ignoring Formatting

Wall of text = no thanks. Use headings, bullets, and white space.

Giving Up Too Soon

SEO takes 3–6 months to compound. Stay consistent.

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What to Do Right Now

✅ Want help? Book a content strategy session with Noize — done-for-you writing plans that build real traction. [Contact Noize.com.au]

✅ Get the full StartUp Deck — Includes 6 months of ProDesk access, writing templates, and content systems built for Aussie startups. [StartUpDeck.com]

COMING SOON...

✅ Download: Blog Post Topic Guide — Your quick-start tool for writing high-converting blogs with clarity and consistency. [Download from ProDesk.com]

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The Bottom Line

Blog posts aren’t dead. Bad blog posts are. Great blog content builds trust, ranks on Google, and creates leads even when you’re not working.

Start small. Stay consistent. And build a content engine your future self will thank you for. Start now. It’s easier than fixing a mess later.

FAQs

How long should my blog posts be?

Aim for 1,000–1,600 words. Google prefers in-depth, well-structured content.

How often should I post blogs?

Start with 2 per month. Weekly is ideal if you can stay consistent.

What if I’m not a good writer?

Use a clear outline. Talk it out using voice-to-text. Or hire someone to draft based on your notes.

Should I use AI to write blogs?

AI can help with drafts or research—but human edits are essential for trust and clarity.

What’s the fastest way to get traffic from blogging?

Target long-tail keywords. Solve real pain points. Link to related content and share via email and socials.