How to Build a Webinar SignUp Page in Australia: The Complete Guide for Startup Founders
- Simon. P
- Oct 25
- 6 min read
Updated: Oct 27
People don’t register for webinars—they register for outcomes. Your webinar signup page is where you make that promise visible. When the offer is sharp, the copy is clear, and the path to register is friction-free, you turn attention into attendance and attendance into pipeline.
A Brisbane HR-tech founder told me, “We get likes on the post, but no one registers.” Their page looked pretty, but it buried the outcome under brand fluff, asked for eight form fields, and hid the date below the fold. We rebuilt it with a one-line promise, three bullets, a short form, and a bold button above the fold. Same topic, same audience—conversion lifted from 7.8% to 34.2% in two weeks. That’s not luck; that’s structure.
Let me walk you through how to build a webinar sign-up page the right way—step by step.
What Is a Webinar SignUp Page?
A webinar sign-up page (or webinar registration landing page) is a single, focused page on your website designed to convert visitors into registrants for a specific live session or workshop.
Here’s what this includes:
Clear promise headline (the outcome they’ll get)
Who it’s for (ICP in one line)
Date, time, and duration (AEST/AEDT)
3–5 value bullets (problems solved / wins delivered)
Simple form (name + email, maybe role/company)
Primary CTA (“Save my seat”)
Trust elements (logos, testimonial, host bio, compliance note)
Each of these can drive conversion—but only when they’re visible, simple, and consistent.
Why It Matters
First impression, real intentThis page is where interest turns into commitment. If it’s cluttered or vague, your funnel stalls before it starts.
Lower cost per leadA high-converting page reduces ad spend waste and makes partner promotion worthwhile.
Sets up attendanceGood registration UX powers better reminders, calendar adds, and show-up rates.
Proves your positioningThe promise you make here signals your expertise. Get it right, and the rest of the funnel gets easier.
Here’s why I recommend every founder take this seriously: a sharp sign-up page gives you leverage you can repeat—month after month.
What You’ll Need Before You Start
Before you dive in, make sure you’ve gathered these:
Webinar specifics: title, outcome promise, date/time (AEST/AEDT), duration
Audience clarity: who it’s for (role, industry, stage)
Host details: name, title, short credibility line
Value bullets: 3–5 tangible takeaways (avoid fluff)
Form setup: name, email (optional: company/role) with consent language (ACMA, OAIC)
Email platform: for confirmation + reminders (MailerLite, ConvertKit, Wix Email Marketing)
Calendar files: ICS / “Add to Google/Apple Calendar” links
Analytics: GA4 + conversion event, UTM plan, thank-you page URL
Platform link: Zoom/Teams/WebinarJam registration or meeting ID if needed
Having these ready upfront will save you hours later and reduce mistakes.
How to Build a Webinar Sign-Up Page:
Step-by-Step
Step 1: Clarify the Offer (Outcome > Topic)
Write one promise line: “How to [solve X] in [timeframe] without [common pain].”
Add a support line: “Built for [ICP] working on [context].”
Finalise date, time (AEST/AEDT), and duration.
Mentor Tip: If the promise doesn’t fit in one line, the page won’t fix it.
Use a sub-headline to handle nuance; keep the H1 punchy.
Warning: Avoid vague claims (“game-changing”). Be specific.
Step 2: Craft Above-the-Fold That Converts
Place H1 (promise), date/time, and CTA above the fold on desktop and mobile.
Add 3 short bullets: “You’ll learn…” focused on outcomes.
Include a small host line and an at-a-glance headshot/logo strip.
Mentor Tip: Your first screen should answer “What, who, when, why, how do I join?”
Add a subtle countdown timer to the date/time block.
Warning: Don’t push the form below the fold on mobile.
Step 3: Keep the Form Short (and Compliant)
Fields: First name, Email (optional: Role/Company).
Consent line (ACMA/OAIC): “By registering, you agree to receive event emails. Unsubscribe anytime.”
Link to Privacy Policy; store data lawfully.
Mentor Tip: Every extra field cuts conversion. Only collect what you’ll use.
Enable double opt-in in your ESP if your list quality is poor.
Warning: No pre-checked marketing boxes—keep consent explicit.
Step 4: Add Trust & Relevance
Include one testimonial or result line relevant to the topic.
Add logo strip of clients/partners (if you have permission).
Host bio: one line + credibility anchor (years, outcomes, notable work).
Mentor Tip: Proof carries more weight than adjectives.
Use an outcome-focused testimonial, not a character reference.
Warning: Don’t overwhelm with walls of logos—quality over quantity.
Step 5: Write the Body (Skimmable & Specific)
Section: “This session is for you if…” with 3–5 bullets.
Section: “You’ll walk away with…” 3–5 tangible takeaways.
Section: “Agenda (45–60 mins)”—5 quick beats (Intro, Big Idea, Demo/Examples, Q&A, Next Step).
Repeat the CTA block.
Mentor Tip: Use parallel structure; it reads faster.
Add “Replay sent to registrants” if you intend to send it.
Warning: Don’t bury key details; use sub-heads and icons.
Step 6: Build the Thank-You Page (and Calendar Adds)
Confirm registration, restate the promise, and show the calendar buttons (Google/Apple/ICS).
Add “Share with a colleague” link and social share buttons.
Offer a relevant lead magnet or “Book a 10-minute fit call.”
Mentor Tip: The thank-you page is free attention—give it a job.
Auto-email confirmation with the join link + ICS attachment.
Warning: Don’t send to a generic homepage; you’ll lose momentum.
Step 7: Connect Your Email Automations
Confirmation email immediately: title, date/time, join link, add-to-calendar.
Reminder sequence: 24 hours before, 1 hour before, and 10 minutes before.
No-show follow-up: replay + one action to take.
Attendee follow-up: replay + resource + clear next step (demo/consult).
Mentor Tip: Write emails like you talk—short, clear, human. Use dynamic fields (first name, session title) for context.
Warning: Don’t attach giant files—link to hosted assets.
Step 8: Instrument Analytics & Tracking
GA4 event: generate_lead or custom webinar_registration.
Tag your ads/partners with UTMs (source, medium, campaign).
Set up a Thank-You URL goal to validate conversion.
Create a saved report: traffic source → registration rate → show-up rate.
Mentor Tip: Decisions beat dashboards—track what you’ll use. Add an on-page pixel for ad platforms to optimise.
Warning: Don’t fire conversions on button click—fire on thank-you page load.
Step 9: Optimise for Mobile & Speed
Check the first screen on a real phone: headline legibility, button tap area, form field size.
Compress images; lazy-load below-the-fold content.
Test in Safari/Chrome/Edge and dark mode variants if applicable.
Mentor Tip: If it’s hard on your phone, it’s harder on theirs. Use 320px width test reveals layout sins.
Warning: Heavy third-party scripts kill conversion.
Step 10: A/B Test the Levers That Matter
Test one variable at a time: headline, bullets, hero image, button copy, form fields.
Run for 7–14 days (or until you have 300+ visitors per variant).
Keep a simple log: test, result, decision.
Mentor Tip: Iterate weekly; ship improvements monthly. Lock in winners; don’t keep testing past significance.
Warning: Don’t chase tiny lifts with tiny traffic—focus on clarity first.
What It Costs and How Long It Takes
Here’s what to budget for:
DIY (founder-led):
Time: 6–12 hours (copy, build, email, tracking)
Cost: $0–$50/month (ESP, landing page builder, Zoom free/paid)
Hidden costs: weak copy, over-built visuals, missed tracking
Specialist help:
Costs can vary, but these figures will give you a reliable starting point.
Common Mistakes Founders Make
Vague promise, pretty pageIf the outcome isn’t unmistakable in one line, design won’t save it. Clarity beats clever.
Asking for too much infoEight fields for a free webinar screams “friction.” Collect what you’ll actually use, nothing more.
Hiding date/time below the foldIf people need to hunt for when it happens, they bounce. Put logistics up top.
No thank-you page job“Thanks, you’re in” wastes attention. Use it to add the calendar, share with a colleague, and offer the next step.
Zero tracking & weak remindersIf you can’t see source → register → attend, you can’t improve. And if you don’t remind them, they won’t show.
What to Do Right Now
✅ Download our free Webinar Page & Follow-Up Toolkit — Your quick-start tool for founders who want registrations that turn into revenue. Includes a sign-up page wireframe, copy blocks, email sequence (confirm + reminders + replay), and a GA4 event setup guide. [Download from ProDesk.com]
✅ Need help? Want it done for you? Book with Noize. We’ll sharpen the offer, build the page, wire the emails, and track the numbers—so your webinar sells, not just streams. [Contact the team at Noize.com.au]
✅ Get the full StartUp Deck. From webinars to funnels, the StartUp Deck gives you the systems and templates to grow faster and smarter. [Includes 6 months of ProDesk access — StartUpDeck.com]
The Bottom Line
A high-converting webinar sign-up page is simple, specific, and fast. Promise the outcome, show the value, keep the form short, and make joining effortless. Start now.
It’s easier than fixing a leaky funnel later.
FAQs
Do I need a separate landing page, or can I use my events page?
Use a dedicated landing page for each webinar. Single focus converts better than a crowded events list.
Should I host registration on Zoom or my site?
For control and tracking, register on your site and pass registrants to Zoom/Teams via integration. Zoom-hosted pages can work, but you’ll lose some branding and analytics.
What’s the ideal number of form fields?
Two is best (first name + email). Add role/company only if you truly use it for segmentation.
How do I lift attendance from registrations?
Send a confirmation immediately, reminders at 24 hours / 1 hour / 10 minutes, and include calendar files. Promise one takeaway in each reminder.
Any Australian compliance I should know?
Yes—include consent language per ACMA (no pre-checked marketing boxes), link to your Privacy Policy (OAIC), and keep claims truthful (ACCC).
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