How to Build a High-Impact Testimonials Page: The Complete Guide for Australian Founders

I’ve worked with countless founders who underestimate the power of a testimonials page. Done right, it’s more than “nice feedback” — it’s one of your strongest sales assets.

Most Australian startups focus on services, pricing, and features. But the truth is, when someone’s on the fence, what they want is reassurance from people like them. Your testimonials page delivers that proof.

Imagine a visitor has browsed your homepage, glanced at your pricing, but still feels uncertain. Then they land on your testimonials page and see a video of another Australian founder saying, “We doubled our client base in 90 days.” Suddenly, the doubt dissolves. This is the job of social proof — to tip people from hesitation to action.

When you design your testimonials page properly, you’re not just showcasing praise — you’re creating a case study wall that converts browsers into buyers.

You’re creating a case study wall that converts browsers into buyers.

What Exactly Is a Testimonials Page?

A testimonials page is a dedicated website page showcasing customer reviews, stories, and endorsements. Its purpose is simple: build trust and reduce buyer hesitation.

Unlike a passing quote on a homepage, this page goes deep. It presents multiple voices, formats, and perspectives — text quotes, photos, star ratings, video clips — to reassure prospects they’re making the right choice.

Examples:

• Atlassian (AU): Includes short customer stories with logos and outcomes.

• Canva (AU): Uses user quotes in carousel format with faces and job titles.

• HubSpot (Global): Case study-style testimonials paired with stats and results.

Why This Could Make or Break Your Business

A strong testimonials page impacts your business in three big ways:

Legal reassurance: Prospects see others trusting you, reducing perceived risk.

Financial leverage: Social proof shortens sales cycles and boosts conversion rates, meaning less ad spend wasted on cold audiences.

Growth engine: Happy clients endorsing you act as word-of-mouth marketing — scaled and permanent on your website.

Real-World Examples

• Failure: A Melbourne coaching business used only initials (“J.D.”) with no photos. Visitors assumed they were fake and enquiry rates flatlined.

• Success: A Brisbane SaaS founder added a video reel of client shoutouts with a CTA button underneath. Demo bookings jumped by 28% within a month.

The difference? Credibility and action design.

Without this page, you risk people leaving your site to “Google reviews” — where you can’t control the narrative.

Before You Start

Here’s what to line up before building your testimonials page:

• Gather at least 5–7 strong testimonials.

• Collect names, photos, job titles (with permission).

• Ask for specific outcomes (“increased leads by 40%”) instead of vague praise.

• Record at least one video testimonial.

• Prepare ratings (stars) if relevant.

• Decide on your primary CTA (enquire, book a call, buy).

Once you have these pieces, you can design with confidence.

How to Build Your Testimonials Page:

Step by Step

Step 1: Open with a Headline That Frames Social Proof

• Write a clear headline: “What Our Clients Say” or “Trusted by 200+ Founders.”

• Keep it short, direct, and outcome-focused. 

Result: Visitors know instantly they’re in a credibility section.

Step 2: Showcase Customer Testimonials

• Use a carousel or grid layout.

• Place strongest testimonials first.

• Keep them short (2–4 sentences max). 

Result: Prospects quickly scan multiple proofs without overwhelm.

Step 3: Add Names, Photos, and Roles

• Always include a photo and role/title.

• Use logos if relevant (with permission). 

Result: Real faces and names boost believability.

Step 4: Layer in Ratings or Stars

• Include star ratings (common for SaaS or product-based).

• Position under testimonials. 

Result: Quick visual trust signals.

Step 5: Mix Formats (Text + Video)

• Add at least one video testimonial.

• Use CMS feed for ongoing reviews. 

Result: Multiple proof formats increase credibility.

Step 6: Place a CTA After Testimonials

• Insert a “Book a Call” or “Start Free Trial” button directly under.

• Keep the momentum flowing. 

Result: Visitors act while trust is high.

When executed in this sequence, your testimonials page becomes a powerful conversion lever.

Common Mistakes to Avoid

Wall of text: Visitors won’t read long testimonial paragraphs. Keep it short and scannable.

Anonymous quotes: “CEO, Sydney” doesn’t build trust. Use full names and faces.

No CTA: Many founders forget to add a next step — your page stalls momentum.

Old feedback: A testimonial from 2018 signals stagnation, not progress.

What It Costs and How Long It Takes

You’ll need to budget for both money and time. Here’s what founders usually face:

• DIY / In-house: $0–$300 AUD; 1–2 weeks. Collect quotes manually, design page in a builder.

• Template/Resource: $100–$500 AUD; 2–4 days. Use testimonial carousel plugins or CMS templates.

• Professional / Done-for-you: $1,000–$5,000 AUD; 2–3 weeks. Agency designs polished layouts with video integration.

  
  

• Ongoing / Renewal: $0–$200 AUD quarterly. Add fresh reviews every 3–6 months.

Hidden Costs: Lost conversions if testimonials are weak, time chasing clients for reviews, brand damage from fake-looking quotes.

Mentor Tip: Ask for testimonials immediately after delivering a win — timing makes the difference between generic praise and gold.

What to Do Next

✅ ProDesk — Download the Social Proof Builder. Client Interview Prompts, Headline Formula Sheet, Visual Layout Guide, Before-After Framework, and Trust Triggers Checklist. Build a testimonials page that reads like reputation on display—not another wall of quotes. [ProDesk.com]

✅ Noize — Get it built for 'Testimonials Pages'. Turn proof into persuasion. We curate, script, and design testimonial pages that do the heavy lifting—real voices, clean structure, and stories that sell for you 24/7. You deliver results; we showcase them with credibility that compounds. [Noize.com.au]

✅ StartupDeck — Make trust your growth engine. StartupDeck helps you find, frame, and feature customer stories that convert—so every proof point drives momentum. [theStartUpDeck.com]

By acting now, you convert insight into momentum.

The Bottom Line

Your testimonials page isn’t just a “nice-to-have.” It’s your silent sales team, working 24/7 to reassure prospects and push them over the line.

Every founder faces scepticism from potential clients — testimonials neutralise it instantly. The sooner you build this page, the sooner you’ll see more conversions without more ad spend.

If you want more people to say “yes” to your business, let your happy clients do the talking.

FAQs

Do I need a separate testimonials page if I already have reviews on Google? 

Yes. Google reviews are useful, but on your site you control design, flow, and CTAs. It keeps people from leaving your website.

What if I don’t have many testimonials yet? 

Start small with 2–3 strong quotes. Add more as you go. Even one good case study can convert.

Can I write testimonials myself and get clients to approve? 

Yes — as long as they’re accurate. Busy clients often prefer this. Always get written approval.

Are video testimonials really necessary? 

Not mandatory, but they’re powerful. Even a 30-second phone-recorded clip builds more trust than text alone.

How often should I refresh testimonials? 

Every 3–6 months. Outdated feedback makes you look inactive.