How to Create a Press and Media Page
- Simon. P
- Oct 24, 2025
- 4 min read
Updated: 4 days ago
Most press opportunities don’t start with a pitch.
They start when someone looks you up and asks a simple question:“Are these people legit?”
Journalists, partners, and collaborators don’t want to chase information. They want clarity. If they can’t quickly understand who you are, what you do, and how to reference you correctly, they move on.
A Press & Media Page removes that friction. It gives people what they need, in one place, so your brand is represented accurately and consistently — even when you’re not part of the conversation.
This page isn’t loud.
It’s prepared.
And preparedness is often what turns interest into coverage.
What a Press & Media Page Includes (In Practice)
Think of this page as a reference point, not a sales page.
Most effective versions include:
A short, plain-English company summary
Founder or leadership bios (brief and factual)
Approved logos and brand assets
Press-ready images (headshots, product, team)
Links to past coverage or announcements
A clear press contact
Optional, but helpful:
A downloadable media kit
Awards or recognition
Media FAQs
The goal isn’t to impress.It’s to make accuracy effortless.
Why This Matters for Early-Stage Founders
This page does more work than most founders expect.
Credibility
People trust brands that look organised and referenceable.
Opportunity
Journalists are more likely to feature businesses that make their job easy.
Consistency
Clear assets prevent mixed messaging and visual inconsistency.
Investor confidence
This page often gets checked quietly before meetings.
Search value
Media mentions and backlinks compound over time.
If you want attention — even modest attention — this page helps you handle it well.
Where Press & Media Pages Usually Fall Apart
Most issues aren’t about effort. They’re about focus.
Common problems include:
missing or low-quality logos
outdated bios or leadership info
no obvious press contact
assets scattered across folders or emails
pages published once and forgotten
When this page feels unreliable, people don’t ask questions.
They simply stop digging.
Before You Build Anything
Have these ready first:
A short company description (50–100 words)
Founder or leadership bios
High-resolution logos
Approved images you’re happy to see published
Links to any past coverage
A press contact email or form
Preparation here keeps the page simple.
How to Build a Press and Media Page:
Step by Step
Step 1: Write a Compelling Overview
Summarise your story in 3–4 sentences.
Include your mission and what makes you unique.
Result: Journalists can describe you in one glance.
Step 2: Add Team Bios and Photos
Include short bios for founders and leaders.
Upload professional headshots.
Result: Adds names, faces, and credibility.
Step 3: Upload Logos and Brand Assets
Provide high-resolution files in multiple formats.
Add brand colour codes if relevant.
Result: Ensures your brand looks sharp everywhere.
Step 4: Showcase Press Coverage
List past features with clickable links.
Add publication logos (with permission).
Result: Builds third-party trust fast.
Step 5: Create a Media Kit Download
Bundle bios, logos, and fact sheets in a single PDF/zip.
Result: Journalists grab everything in seconds.
Step 6: Add a Press Contact
Use a dedicated email or contact form.
Result: Makes enquiries frictionless.
Step 7: Keep It Fresh
Update quarterly with new coverage and team details.
Result: Signals professionalism and momentum.
Where Press & Media Pages Usually Fall Apart
Most issues aren’t about effort. They’re about focus.
Common problems include:
missing or low-quality logos
outdated bios or leadership info
no obvious press contact
assets scattered across folders or emails
pages published once and forgotten
When this page feels unreliable, people don’t ask questions.
They simply stop digging.
Mentor Tip
Bundle everything into one clean media kit download. Journalists will thank you — and feature you more.
When It Makes Sense to Get Help
If your press or media page feels incomplete, scattered, or like something you’ll “get to later,” that’s usually the sign.
Founders often know what should be on this page, but struggle to pull it together in a way that feels confident, current, and easy for others to use. That’s where having experienced eyes helps.
Getting this built properly isn’t about overproducing.
It’s about saving time, avoiding missteps, and putting a system in place that quietly supports opportunities as they arise.
Support Options
Business Growth Agency | Noize
Remove the guesswork. We help structure and build press and media pages that are clear, accurate, and ready to be used — without founders needing to think about formats, files, or follow-ups.
Startup Mentorship, at Your Fingertips | The Startup Deck
Instant access to frameworks that help founders clarify positioning, messaging, and brand narrative — so pages like this don’t feel vague or forced.
Intuitive Business Ecosystem | ProDesk
Keep your media assets, bios, and brand files organised and easy to update as the business evolves — all in one place.
COMING SOON...
✅ Download our Press Kit Builder (Free). Grab the complete Press Kit Builder Pack: Brand Bio Sheet, Media Contact Template, Logo Delivery Folder, Headline Snapshot Grid, and Press Coverage Tracker. Everything you need to launch your Media Page in hours, not weeks.
The Bottom Line
A Press & Media Page isn’t about chasing coverage.
It’s about being ready for it.
When access is clear and information is accurate, your brand earns trust before a conversation even begins. That readiness often makes the difference between being featured — or being overlooked.
This is a small page with outsized leverage. Don’t wait — the next journalist could be checking your site today.
FAQs
Do I need a press page if I’m just starting out?
Yes. Even with no coverage, list your story, bios, and assets. It signals you’re serious.
What belongs in a media kit?
Logos, bios, photos, fact sheet, and contact details in one file.
How often should I update my press page?
Quarterly, or whenever your coverage or team changes.
Can I use publication logos without permission?
Yes, if they’ve published you. Always link back.
Should I include awards?
Absolutely. Awards boost credibility and make journalists more likely to feature you.
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