How to Create a Press and Media Page in Australia: The Complete Guide for Startup Founders

Too many founders miss out on golden press opportunities — not because their story isn’t good enough, but because journalists simply couldn’t find what they needed. A Press and Media Page is your single source of truth: the place where reporters, bloggers, and partners can grab logos, bios, images, and facts without chasing you down.

One Brisbane SaaS founder I mentored went from being ignored to being the go-to quote in local startup stories. The shift wasn’t PR magic — it was one simple page with a media kit, bios, and a list of press coverage. Overnight, she looked like a legitimate, established brand.

Your Press and Media Page isn’t just for journalists. It also signals to investors, partners, and customers that you’re serious. In a crowded market, that perception is often the difference between being overlooked and being chosen.

What Exactly Is a Press and Media Page?

A Press and Media Page is a hub on your website that provides ready-to-use resources for anyone writing or speaking about your brand. It makes journalists’ lives easier — and ensures you control how your brand is represented.

Core sections to include:

• Company overview and brand story

• Short team bios with professional photos

• Downloadable logos and brand assets

• Approved images (headshots, product shots)

• Press releases and announcements

• Links to past coverage

Extra features that add polish:

• Dedicated contact info for press enquiries

• A downloadable media kit (PDF with logos, images, fact sheet)

• Awards and recognition

• FAQ section for media

Put together, these create a one-stop resource that helps outsiders cover your brand quickly, accurately, and with confidence.

Why This Could Make or Break Your Business

Here’s why this page is leverage:

• Credibility boost: Coverage links, awards, and clean assets make you look established — even if you’re still early-stage.

• Time saver: Journalists are busy. If you make their life easier, you’re more likely to be featured.

• Control your story: Without clear bios and logos, you risk inconsistent or unflattering coverage.

• PR growth: The easier it is to say “yes” to covering you, the more likely you’ll be included.

• Investor trust: Media mentions and recognition act as social proof for potential backers.

• SEO value: Press backlinks increase your site’s authority over time.

Remember, your “avatar” here is the journalist. Their problem is time. Your job is to solve that by giving them exactly what they need — fast.

Before You Start

Gather these before you build:

• A short company description (50–100 words)

• Founder bios and professional headshots

• High-resolution logos (PNG, SVG)

• Product or service photos

• Links to past press mentions or interviews

• A PR/media contact email or form

• A one-page PDF media kit

How to Build a Press and Media Page:

Step by Step

Step 1: Write a Compelling Overview

• Summarise your story in 3–4 sentences.

• Include your mission and what makes you unique. 

Result: Journalists can describe you in one glance.

Step 2: Add Team Bios and Photos

• Include short bios for founders and leaders.

• Upload professional headshots. 

Result: Adds names, faces, and credibility.

Step 3: Upload Logos and Brand Assets

• Provide high-resolution files in multiple formats.

• Add brand colour codes if relevant. 

Result: Ensures your brand looks sharp everywhere.

Step 4: Showcase Press Coverage

• List past features with clickable links.

• Add publication logos (with permission). 

Result: Builds third-party trust fast.

Step 5: Create a Media Kit Download

• Bundle bios, logos, and fact sheets in a single PDF/zip. 

Result: Journalists grab everything in seconds.

Step 6: Add a Press Contact

• Use a dedicated email or contact form. 

Result: Makes enquiries frictionless.

Step 7: Keep It Fresh

• Update quarterly with new coverage and team details. 

Result: Signals professionalism and momentum.

Mistakes to Avoid

A Sydney fintech startup didn’t upload logos. A national outlet grabbed a blurry LinkedIn image instead. Result: credibility lost. Fix: always include high-res assets.

A Melbourne ecommerce brand forgot to list a contact. Journalists moved on to competitors. Fix: always include a press email.

A Brisbane consultancy left outdated bios online. A publication quoted the wrong CEO. Fix: review quarterly.

Real-World Examples

• An Adelaide SaaS startup listed every media mention with links and logos. It made them look bigger than they were — and helped them close Series A funding.

• A Gold Coast design studio uploaded a slick media kit PDF. Journalists loved the convenience, and coverage doubled within months.

What It Costs and How Long It Takes

You’ll need to budget for both money and time.

Here’s what founders usually face:

• DIY / In-house: $0–$150 AUD | 2–4 hours | Upload assets yourself via CMS.

• Template/Resource: $100–$300 AUD | 2–5 hours | Use ProDesk® templates or pre-built media kit designs.

• Professional / Done-for-you: $800–$3,000 AUD | 1–2 weeks | Designer creates a branded page and media kit.

  
  

• Ongoing / Renewal: $0–$200 AUD per quarter | 1–2 hours | Update coverage, bios, and files.

Hidden Costs

• Lost opportunities from missing or outdated info.

• Wasted time chasing logos or bios.

• Risk of misrepresentation if media scrapes old assets.

Mentor Tip

Bundle everything into one clean media kit download. Journalists will thank you — and feature you more.

What to Do Next

✅ Download our Press Kit Builder (Free). Grab the complete Press Kit Builder Pack: Brand Bio Sheet, Media Contact Template, Logo Delivery Folder, Headline Snapshot Grid, and Press Coverage Tracker. Everything you need to launch your Media Page in hours, not weeks. [ProDesk.com]

✅ Get Your Story Media-Ready — with Noize. We’ll build your Press & Media Page, organise your brand assets, and write journalist-friendly copy so reporters can feature you without a single email back-and-forth. You’ll look credible, consistent, and press-ready by next week. Stop hoping for coverage—make it effortless. [Noize.com.au]

✅ StartupDeck – Leverage Press for Growth. The StartupDeck gives you practical plays to turn press mentions into pipeline—build authority, backlinks, and brand awareness without wasting founder hours. Pull a card, make a move, and start compounding visibility. [theStartUpDeck.com]

By acting now, you control your narrative instead of leaving it to chance.

The Bottom Line

Your Press and Media Page isn’t “just another page.” It’s a credibility engine. Done right, it opens doors to coverage, investors, and partnerships. Done poorly, it silently costs you opportunities you may never even hear about.

This is a small page with outsized leverage. Don’t wait — the next journalist could be checking your site today.

FAQs

Do I need a press page if I’m just starting out? 

Yes. Even with no coverage, list your story, bios, and assets. It signals you’re serious.

What belongs in a media kit? 

Logos, bios, photos, fact sheet, and contact details in one file.

How often should I update my press page? 

Quarterly, or whenever your coverage or team changes.

Can I use publication logos without permission? 

Yes, if they’ve published you. Always link back.

Should I include awards? 

Absolutely. Awards boost credibility and make journalists more likely to feature you.