How to Build an Events Page in Australia: A Practical Playbook for Startup Founders

I’ve watched great events flop because the web page didn’t answer simple questions fast enough. Your Events Page should remove doubt, build excitement, and make RSVPs effortless.

Right now people are deciding whether your event is worth their time. If your page nails the details—name, date & time, location/link, agenda, tickets—and adds small touches like filters and countdowns, you’ll turn casual visitors into committed attendees.

Your Events Page is a sales page in disguise. When I worked with a Sydney founder running monthly workshops, we rebuilt their page with a calendar-style layout, added a one-click “RSVP” button, and showcased past events for legitimacy. Sign-ups tripled and sponsors started calling. That’s the compounding effect of clarity plus momentum.

What Exactly Is an Events Page?

An Events Page is a dedicated area of your site that lists and promotes upcoming (and past) events with everything a visitor needs to decide and act.

Include these core sections:

• Event name

• Date & time (include time zone for online events)

• Location (or link) with maps or meeting URL

• Details/agenda (topics, speakers, outcomes)

• RSVP or tickets (clear CTA)

Layer on extra features to improve discovery and conversions:

• Calendar-style layout to browse by date

• Event filters (type, location, price, category)

• Countdown timers to create urgency

Close the loop with a short past events gallery—proof you deliver.

Why This Could Make or Break Your Business

Credibility on display: A clean Events Page with past events signals you’re active and reliable—key for sponsors, partners, and attendees.

Higher attendance with less effort: Clear details and obvious CTAs reduce back-and-forth emails and boost sign-ups.

Community flywheel: Regular events build a tribe around your brand. The page is the hub that keeps people returning.

Revenue opportunities: Sell tickets, upsell VIP access, offer recordings, and pitch relevant products/services.

Content engine: Every event yields photos, quotes, slides, and testimonials for marketing—your page becomes the archive.

SEO lift: Consistent event listings (with schema) create fresh, intent-rich pages people actually search for.

Sponsor magnet: Momentum sells—show a timeline of past events, attendance numbers, and logos to secure partnerships faster.

Before You Start

Have these ready so you can build once, refine often:

• Your event cadence (one-off, monthly, quarterly) and categories.

• A naming convention and format template (title, teaser, agenda, outcomes).

• Standard venue/online setup (map links, Zoom/Teams settings).

• Ticketing choice (native form, Eventbrite, Humanitix, Stripe checkout).

• Photography/recording plan for post-event assets.

• Roles: who edits the page, who approves copy, who handles RSVPs.

Get the bones right first; fancy features are easier later.

How to Build an Events Page:

Step by Step

Step 1: Structure the Page for Scanning

• Create a calendar-style layout at the top.

• Add filters by type (webinar/workshop), city, and price.

• Show “Upcoming” by default; add Past Events as a secondary tab.

• Place a sticky RSVP/Tickets button. 

Result: Visitors find relevant events in seconds and see your momentum.

Step 2: Craft Each Event Card

• Use a clear title and strong outcome-focused teaser.

• Display date, time, location/link, and price at a glance.

• Add a thumbnail (speaker headshot or venue image). 

Result: People understand value quickly and click through more.

Step 3: Build the Event Detail Page

• Repeat title, date/time, location/link at the top.

• Add agenda with timestamps; list speakers with short bios.

• Include FAQs (parking, accessibility, recording, refund).

• Place a bold RSVP/Tickets CTA above the fold and after the agenda. 

Result: Zero ambiguity; the next step is obvious.

Step 4: Add Conversion Boosters

• Turn on countdown timers for the next event.

• Offer early-bird/VIP tiers or limited seats.

• Embed calendar add-to (Google/Apple/Outlook).

• Use social proof (logos, testimonials, photos from past events). 

esult: Urgency + trust increases paid and free registrations.

Step 5: Close the Loop Post-Event

• Move completed events to Past Events with highlights.

• Upload slides/recordings (free or gated).

• Add a “Register interest for the next one” form. 

Result: Your page becomes an asset that keeps capturing leads.

Smooth, simple, repeatable—so your team can run events without reinventing the wheel.

Mistakes to Avoid

An Adelaide startup buried the Zoom link inside a long paragraph and sent nothing after registration. Half the attendees couldn’t find the room—credibility lost. Fix: put links in a big button and automate reminders.

A Brisbane ecommerce brand had only “Coming soon” boxes with no dates. Visitors bounced, assuming the company wasn’t active. Fix: list at least the month and a “Register interest” CTA.

A Melbourne coworking space relied on Eventbrite pages with no hub on their site. They missed SEO value and had fragmented branding. Fix: centralise everything on your Events Page and deep-link to ticketing.

Real-World Examples

• A Perth SaaS meetup switched to a calendar layout with categories (Founder Talks,

Product Clinics, Office Hours). Attendance rose 35% and sponsors committed for the year after seeing the past-events archive.

• A Sydney consultancy added countdown timers and early-bird pricing for workshops. Most tickets sold two weeks earlier than usual, stabilising cash flow and planning.

What It Costs and How Long It Takes

You’ll need to budget for both money and time.

Here’s what founders usually face:

• DIY / In-house: $0–$200 AUD; 3–8 hours. Use your CMS (Webflow, WordPress, Squarespace) with a calendar/grid and simple forms.

• Template/Resource: $100–$400 AUD; 2–5 hours. Pre-built event templates with filters and countdown timers.

• Professional / Done-for-you: $1,200–$4,000 AUD; 1–3 weeks. Designer/dev builds a branded hub, schemas, automations, and ticketing integrations.

  
  

• Ongoing / Renewal: $20–$150 AUD/month; 1–2 hours per event. Tools (Humanitix/Eventbrite fees), reminder emails, page updates.

Hidden Costs

• No-shows from poor reminders.

• Lost SEO by hosting events off-site only.

• Support load when details (parking/links/time zone) aren’t clear.

Mentor Tip: Add Past Events with photos, numbers, and testimonials—momentum sells the next event.

What to Do Next

✅ Get the Events Page Builder Kit. Event Card Template, Countdown & Filter Framework, RSVP Flow Map, Speaker Bio Script, and Post-Event Conversion Checklist. Build a high-performing Events Page that boosts sign-ups and keeps your pipeline warm between sessions. [ProDesk.com]

✅ Done-For-You for Events Pages— Turn your events into engines. We design Events Pages that sell the experience, not just the date—structured for conversions, automation, and brand credibility. From layout to follow-up, we make sure every RSVP builds momentum for your next event. [Noize.com.au]

✅ StartupDeck — Scale your event system. StartupDeck gives you proven plays for planning, promoting, and repurposing events so every session compounds your reach. Miss it and you’ll waste this quarter trying to fill seats instead of building a community. [theStartUpDeck.com]

By acting now, you transform dates on a page into a reliable engine for community and pipeline.

The Bottom Line

Events are leverage: they build community, authority, and sales. But without a focused Events Page, you’ll keep working harder than necessary for smaller results.

Make details obvious, sign-up instant, and momentum visible. Do that consistently and your Events Page becomes a growth system—not just an info page.

FAQs

Do I need a separate page for each event? 

Yes. Keep a hub listing + individual detail pages. It helps SEO, sharing, and analytics.

Which ticketing tool should I use? 

Humanitix (AU), Eventbrite, or native Stripe checkout work well. Pick the one that keeps branding and data clean.

How many details should I include on the event page? 

Everything needed to decide in one scroll: what it is, when/where, who it’s for, agenda, price, and one big CTA.

How do I reduce no-shows? 

Use calendar invites, 24-hour and 2-hour reminders, and add incentives to attend (Q&A with the speaker, bonus download).

Should I list past events? 

Absolutely. Past events prove legitimacy and feed the content engine (photos, testimonials, slides).