How to Create a Team Bios Page in Australia: The Complete Guide for Startup Founders

I’ve seen founders make two common mistakes: either they skip this page entirely, or they list team members like LinkedIn résumés. The first makes your business look faceless; the second makes you look stiff. Done right, a Team Bios Page makes visitors think: “I’d like to work with these people.”

Your business is more than products, services, or technology—it’s built on people. A Team Bios Page is your chance to showcase the humans behind the brand in a way that builds trust and connection.

I once mentored a Sydney-based SaaS startup. Their original site had no team page; potential clients asked, “Who’s actually behind this?” When we added warm bios with photos, fun facts, and contact buttons, inbound enquiries jumped 25%.

Customers want to know the humans they’ll be working with, not just the logo on your homepage.

Customers want to know the humans they’ll be working with.

What Exactly Is a Team Bios Page?

A Team Bios Page introduces your staff or leadership in a human and relatable way. It gives context, credibility, and personality.

Core sections usually include:

• Team photos: Real, authentic shots—not stock.

• Name + role: Clear, simple, upfront.

• Short bio: Warm, not résumé-style.

• Special skills or certifications: Relevant credibility builders.

• Social/professional links: Optional (LinkedIn, portfolio).

• Contact or booking buttons: Easy way to connect.

Extra features can include:

• Grid or accordion layouts for easy browsing.

• CMS collection for scaling as your team grows.

• Hover effects or click-to-expand bios for interactivity.

Examples:

• Envato (AU) uses clean bios with photos and roles.

• Thankyou includes mission-focused staff profiles that reflect their brand values.

Why This Could Make or Break Your Business

Your people are your brand. For startups, trust often comes from knowing the team.

Growth: Visitors feel connected when they see real faces and warm bios, which improves conversions.

Financial: Strong bios can be the difference between closing a deal or being overlooked.

Brand: A great team page makes your company memorable and approachable.

Talent: Potential hires check your team page to imagine if they’d fit in.

Real-World Examples

• A Gold Coast health business added fun facts (“coffee snob,” “surf at 5am”) alongside roles. Clients felt an instant personal connection.

• A Sydney SaaS team used a scalable CMS grid, making it easy to add new hires. It showed growth and kept the site consistent.

Without a Team Bios Page, you risk looking impersonal—or worse, like you’re hiding something.

Before You Start

Here’s what to prepare before drafting your Team Bios Page:

• Professional yet authentic photos of your team.

• Team names and roles written simply.

• Warm, human bios (2–3 sentences each).

• Relevant skills or certifications (only where useful).

• Decision on whether to include LinkedIn/social links.

• Clear CTA (e.g. book a consult, contact team member).

How to Build a Team Bios Page:

Step by Step

Step 1: Gather Team Photos

Collect images that reflect your culture.

• Choose consistent style (headshots or casual).

• Keep them authentic, not stock.

• Use good lighting for clarity. 

Result: Your team looks approachable and credible.

Step 2: Add Names and Roles

Keep it simple and scannable.

• First + last name.

• Job title written plainly. 

Result: Visitors know exactly who’s who.

Step 3: Write Short, Human Bios

Avoid CV-speak.

• Keep bios under 100 words.

• Mix professionalism with personality.

• Tie each person’s role back to customer impact. 

Result: Visitors feel connection, not distance.

Step 4: Include Skills or Certifications

Only where it matters.

• Add credibility (CPA, PhD, Google Ads certified).

• Keep it short and relevant. 

Result: You build trust without overwhelming with jargon.

Step 5: Add Social/Professional Links (Optional)

Make it easy to connect.

• Link to LinkedIn, Behance, GitHub if relevant.

• Skip personal accounts unless professional. 

Result: Visitors can research further without hunting.

Step 6: Add Contact or Booking Buttons

Turn interest into action.

• “Book a call with Jane”

• “Contact John” 

Result: Visitors move from browsing to engaging.

Step 7: Choose Layout and Extras

Make the page easy to navigate.

• Grid layout for clarity.

• Accordion or click-to-expand for longer bios.

• Hover effects for interactivity. 

Result: Browsing your team is seamless and engaging.

Common Mistakes Founders Make

A Melbourne consultancy listed only job titles and degrees. It looked cold and corporate. Fix: add warmth with stories or fun facts.

A Brisbane startup used only stock headshots. Clients questioned if the team was even real. Fix: use authentic photos of your actual people.

A Perth agency gave bios that read like mini résumés. Visitors skimmed and left. Fix: keep bios short and customer-focused.

What It Costs and How Long It Takes

You’ll need to budget for both money and time.

Here’s what founders usually face:

• DIY / In-house: $0–$200 AUD + 5–10 hrs. Write bios and use team phone photos.

• Template/Resource: $100–$400 AUD. Pre-built layouts in website builders.

• Professional / Done-for-you: $1,500–$4,500 AUD + 1–3 weeks. Photographer + copywriter + designer.

• Ongoing / Renewal: $100–$300 AUD/year. Updating photos, bios, and roles.

Hidden Costs

• Cold, résumé-style bios that hurt connection.

• Missing CTAs leading to lost enquiries.

• Outdated staff photos causing distrust.

Mentor Tip

Keep bios human—clients buy people, not résumés.

What to Do Next

✅ Done-For-You by Noize  — Turn profiles into proof. We write and design team pages that make your people feel credible, relatable, and ready to win trust. From photos to microcopy, every detail builds confidence in your brand. [Noize.com.au]

✅ ProDesk — Use the Team page builder. Craft bios that do more than list titles—they sell capability and culture in one scroll. [ProDesk.com]

✅ StartupDeck — Build connection, not just credentials. StartupDeck gives you frameworks to show your team’s story in a way that attracts both clients and hires. Skip another quarter of bland “Meet the Team” pages that say nothing new. [theStartUpDeck.com]

By acting now, you’ll give your brand a human face and build trust faster.

The Bottom Line

Your Team Bios Page is one of the simplest ways to build instant trust. Customers want to know the humans they’ll work with, not just your logo.

Avoid cold résumés and faceless photos. Instead, show warmth, skills, and real people.

Done well, this page will convert interest into connection, as any great mentor will tell you; people don’t buy from businesses—they buy from people.

FAQs

Do I need a Team Bios Page if I’m a solo founder? 

Yes. Use it as your personal bio page until you grow.

How long should bios be? 

Keep them short—2–3 sentences works best.

Do I include fun facts? 

Yes, if they add warmth and personality. Keep it light.

Should I add certifications? 

Include only those relevant to customers’ trust and decisions.

Do I really need photos?

 Yes. Real photos build trust faster than any words.