How to Build Your Shipping and Delivery Page on Your Website
- Christopher. H
- Oct 22
- 5 min read
Updated: Nov 10
I’ve seen founders underestimate how much clarity around shipping affects trust and sales. Customers don’t just care about what they’re buying—they want to know when it will arrive, how much it costs, and what happens if things go wrong.
Think about your own shopping. If shipping details are vague, hidden, or confusing, you hesitate—or worse, abandon the cart. Customers expect answers upfront: delivery times, costs, regions, and policies. When businesses explain shipping clearly, they reduce complaints and increase conversions.
A Melbourne gift hamper business I worked with kept shipping details buried in their FAQs. Customers emailed daily with “Will this arrive by Friday?” or “Do you ship interstate?” Once we added a dedicated Shipping and Delivery page with icons for zones, delivery calculators, and clear policies, enquiries dropped by 80% and sales rose.
When you clearly explain the process on your shipping and delivery page, you’re not just giving info—you’re building confidence to buy.
What Exactly Is a Shipping and Delivery Page?
A shipping and delivery page is a dedicated section of your site that explains how and when customers receive their orders. It covers costs, timeframes, regions, and policies—removing uncertainty that stops sales.
Core sections usually include:
Delivery timeframes
Shipping methods
Regions covered
Tracking info
Shipping policies
CTA back to the shop
Extra features that add clarity and reduce friction:
Country filter
Delivery calculator
FAQs
Big brands like The Iconic and Booktopia keep this page simple but thorough, showing
customers exactly what to expect before they commit.
Why This Could Make or Break Your Business
A strong shipping page gives you multiple opportunities:
Set delivery expectations: List realistic timeframes (e.g., 2–4 days metro, 5–7 days regional). This reduces anxiety and “where’s my order?” emails.
Show shipping methods: Standard, express, international—give people choice and transparency.
Explain regions covered: Be clear if you don’t ship everywhere. Use maps or icons to show coverage zones.
Provide tracking info: Customers want control. Linking to tracking systems cuts support load.
Clarify policies: Returns, lost packages, and damaged goods—lay out how you handle them.
Upsell with delivery options: Offer upgrades like same-day shipping for a fee.
Reduce cart abandonment: Surprise shipping costs at checkout kill conversions. Explain them early.
Educate with visuals: Icons or graphics make delivery timelines easier to digest.
Add value: Include calculators so customers can check delivery times by postcode.
Reinforce trust: Clear information positions you as professional and reliable.
To do this well, you need a deep understanding of your customer avatar—their location, their expectations, and their pain points. A city-based customer may pay extra for speed, while a regional customer may just want clear reassurance that you deliver there. When you know what matters most to your audience, your shipping page becomes both a trust signal and a sales driver.
Before You Start
Get these ready before building your shipping page:
List of regions/zones you ship to.
Average delivery times by method and region.
Shipping partners and methods offered.
Tracking process and links.
Policies for delays, returns, or lost parcels.
Icons or visuals to simplify timelines.
When you have these details, your page almost writes itself.
How to Build a Shipping and Delivery Page:
Step by Step
Step 1: Outline Delivery Timeframes
List clear average timeframes (metro vs regional).
Use ranges instead of exact days.
Add visuals like timelines or icons.
Result: Customers know when to expect delivery.
Step 2: Explain Shipping Methods and Regions
List standard, express, or international.
Clarify any exclusions.
Add a country filter if relevant.
Result: Customers can choose the method that suits them.
Step 3: Add Tracking Info
Explain how tracking works.
Provide links or tracking codes.
Result: Customers feel in control of their order.
Step 4: State Shipping Policies Clearly
Cover delays, lost packages, and returns.
Use plain English.
Result: Customers know what happens if things go wrong.
Step 5: Add Extras for Clarity
Delivery calculator by postcode.
FAQs covering common questions.
CTA button linking back to shop.
Result: You reduce uncertainty and drive people back to buying.
When this page is live, it works as both a trust-builder and a sales enabler.
Mistakes to Avoid
A Gold Coast homeware store hid shipping costs until checkout. Customers felt tricked and abandoned carts. Always be upfront.
A Brisbane startup promised “2-day delivery” without caveats. Customers in regional areas were furious when it took 7 days. Always qualify timeframes.
A fashion boutique buried their returns policy in fine print. When parcels were delayed, complaints exploded. Always be clear and accessible.
Real-World Examples
A Perth food delivery brand used icons for metro, regional, and interstate timeframes. Customer queries dropped, and sales grew.
On the other hand, a Sydney fitness retailer failed to clarify international shipping. Customers in NZ waited weeks without updates and left negative reviews.
What It Costs and How Long It Takes
You’ll need to budget for both money and time.
Here’s what founders usually face:
DIY / In-house: $0–$50 AUD; 2–4 hours. Writing policies and adding to your website.
Template/Resource: $50–$200 AUD; 1–2 hours. Pre-built shipping page layouts.
Professional / Done-for-you: $500–$1,500 AUD; 1–2 weeks. A copywriter/designer builds a branded, clear shipping section.
Ongoing / Renewal: $20–$100 AUD per month; 1–2 hours monthly. Updating policies, calculators, or regions.
Hidden Costs
Refunds from unclear expectations.
Negative reviews due to poor communication.
Lost sales from cart abandonment.
Mentor Tip: Clear info equals fewer emails. Use icons to visually explain delivery zones or timelines.
What to Do Next
✅ Want it Done-For-You ? Turn shipping details into a brand advantage. We build delivery pages that set clear expectations, cut support load, and build trust before checkout. You focus on fulfilment — we make sure your customers feel confident from the moment they buy. [Noize.com.au]
✅ From fulfilment chaos to customer calm. StartupDeck gives you the frameworks to systemise shipping communication and turn reliability into retention. [theStartUpDeck.com]
By acting now, you’ll turn uncertainty into clarity—and clarity into conversions.
CONING SOON...
✅ Grab the Delivery Confidence Kit. Shipping Policy Template, Tracking Experience Map, Delay Message Scripts, Visual Timeline Blueprint, and Customer Update Email Pack. Build a shipping page that reassures, informs, and delights your buyers while cutting “Where’s my order?” emails in half. [ProDesk.com]
The Bottom Line
Shipping and delivery is one of the biggest trust signals in e-commerce. If customers don’t know when or how they’ll get their order, they won’t buy.
Clear, transparent info reduces complaints, builds confidence, and drives more sales.
It’s not admin—it’s part of your brand experience.
Founders who explain shipping well win trust, loyalty, and repeat customers.
FAQs
Do I need a separate shipping and delivery page?
Yes. It reduces friction and makes policies easy to find.
Should I show exact delivery times?
Better to show ranges (2–4 days) than risk overpromising.
Do customers care about shipping policies?
Yes. Clear policies protect you and reassure them.
What’s the best way to explain regions?
Use maps or icons—it’s faster than text alone.
Can I use shipping as an upsell?
Yes. Offering express or same-day delivery can add revenue.
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