How to Setup Your X (Twitter) Profile

Christopher. H
Oct 2, 2025
4 min read

Updated: Dec 2, 2025

Launching on social without X (formerly Twitter) is like showing up to a networking event after it’s over — you’ve missed the conversations, the opportunities, and the attention.

X is where news breaks first, trends emerge, and conversations happen in real time. But most founders either ignore it or treat it like a dumping ground for recycled posts from other platforms. That’s not how you win here.

When used strategically, X can position you as a thought leader, connect you directly with customers, and even generate leads — without the hefty ad spend.

Let's unpack how to setup an X profile that actually works for you — step by step.

X is where news breaks first, trends emerge, and conversations happen in real time.

What is X?

X (previously Twitter) is a social platform for sharing short-form content (posts, threads, videos) and engaging in real-time conversations. It’s where industries share news, brands show personality, and thought leaders build influence.

You can use X to:

Share updates, ideas, and opinions
Engage with customers directly
Monitor industry trends and competitors
Drive traffic to offers, events, and content
Build your personal and brand authority

Why It Matters (And How It Impacts Growth)

Instant Authority in Your Space

People follow those who add value and show up consistently. A sharp profile makes that first impression count. Result: You attract the right followers faster.

Direct Access to Your Audience

Skip the gatekeepers. Talk directly to your market in real time. Result: Higher engagement and stronger connections.

Lead Generation Without Paid Ads

Organic conversations can turn into collaborations, sales, and PR mentions. Result: Clients and partnerships from genuine interactions.

Stay Ahead of Trends

You’ll see shifts in your industry before they hit mainstream media. Result: Faster pivots and smarter decisions.

What You’ll Need Before You Start

Your business logo + personal headshot (high-res, square format)
A short, clear bio (use keywords + what you do)
Website or lead magnet link
Brand tone and style guide
List of 10–15 potential hashtags/keywords for your niche
A basic content plan (what you’ll post weekly)

How to Setup Your X Profile:

Step-by-Step

Step 1: Create or Log In to Your Account

Go to x.com and sign up or log in.
Use your business name (or personal name if building a founder brand). Result: Consistent branding across all channels.

Step 2: Add a Professional Profile Photo

For brands: use your logo.
For personal brands: a clear, friendly headshot. Result: Instant recognition and trust.

Step 3: Design Your Banner

Use Canva or Photoshop to design a header that communicates your offer or values.
Include a CTA like “Join Our Free Webinar” or “Follow for Startup Tips.” Result: Turns profile visitors into followers or leads.

Step 4: Write a Compelling Bio

State who you help, what you do, and your value.
Add 1–2 keywords and a call to action. Example: “Helping Aussie startups grow with no-BS marketing. 🚀 Download your free funnel map ↓” Result: Followers know exactly why they should stick around.

Step 5: Add Your Link

Link to your website, lead magnet, or booking page.
Use Linktree, Beehiiv, or Wix’s own landing page tool for multiple links. Result: Every profile visit becomes a potential lead.

Step 6: Pin Your Best Tweet

Pin an intro post, top-performing content, or current offer. Result: New visitors see your most valuable content first.

Step 7: Configure Settings

Turn on 2FA security.
Set notification preferences.
Add your location + relevant category. Result: Keeps your account safe and relevant.

SEO TIP: Integrating X with Wix

If your site is built on Wix Studio, embed your X feed directly onto your homepage or blog.

Keeps your content fresh for SEO.
Shows social proof instantly.
Drives traffic from your site back to your X profile. Result: Doubles touchpoints without doubling your workload.

What It Costs and How Long It Takes

1) Doing It Yourself:

Time: 1–2 hours to set up fully
Cost: Free (Canva for design optional $12.99/mo)

2) Hiring a Specialist:

Option	Cost Range
Freelancer	$150 – $500/project
Consultant	$100 – $300/hour

Benefits of Hiring:

Faster optimisation
Professional copywriting and visuals
Strategy from day one

Common Mistakes Founders Make

Even experienced founders miss these — and it’s costing them reach, engagement, and credibility on X.

Using a personal account instead of a brand profile

Your personal account might have followers, but without a clear brand setup you lose out on authority and analytics.

Weak or unclear bio

Your bio is prime real estate. It should instantly tell people what you do, who you help, and why they should follow you.

Default or poor-quality profile image and banner

A pixelated logo or generic banner screams “unprofessional.” Use a sharp, on-brand profile picture and a banner that communicates your offer or value.

No pinned tweet

Your pinned tweet is your handshake — without it, visitors don’t know where to start. Use it to promote your lead magnet, top content, or current offer.

Inconsistent posting

Posting in bursts then disappearing kills momentum. X rewards consistent engagement.

What to Do Right Now

If you want to start seeing results on X fast, don’t overthink it — take these actions today:

✅ Get the Startup Deck Use our mentoring tool to set up your business foundations — from your X profile to your sales funnels — in a guided, strategic way [theStartUpDeck.com]

✅ Book a Noize Social Profile Optimisation consult

If you want your X profile to be a lead magnet from day one, our team can plan, design, and optimise it for you — no guesswork [Noize.com.au]

COMING in 2026...

✅ Audit your current X profile (or create one if you haven’t) Check your profile picture, banner, bio, and pinned tweet. Make sure everything reflects your brand and value proposition.

FAQs

How do I set up a professional X profile?

Sign up at x.com, upload a professional photo and banner, write a clear bio with keywords, add your website link, and pin your best tweet.

Should I use my logo or my face for my X profile?

For brands, use your logo. For personal or founder accounts, use a clear, friendly headshot to build.

Can I integrate my X feed into my website?

Yes. If you use Wix, you can embed your X feed directly into your homepage or blog to boost SEO and engagement.