How to Setup a Facebook Profile

Launching a business without a strong Facebook presence is like opening a shop on a back street with no sign. People might hear about you—but they can’t find you, trust you, or take the next step.

Most founders either skip Facebook (“We’ll do it later”) or rush it (“Just throw up a logo and a post”). Both cost you: missed discovery, weaker credibility, and fewer conversions.

Here’s the upside: a thoughtful, well-set-up Facebook profile can become your digital storefront—clear, consistent, and conversion-ready.

A Brisbane physio came to us with a half-built profile: no About text, no CTA, and mismatched images. We rebuilt it in a morning—tight bio, clear services, booking button, and 6 starter posts. Within 30 days, page reach jumped 220%, and bookings from Facebook doubled.

Think of Facebook as a public, interactive business card that lives where your customers already hang out.

What Is a Facebook Profile (for Business)?

Think of Facebook as a public, interactive business card that lives where your customers already hang out. It’s part community hub, part search engine, part customer service line.

Here’s what this includes:

• Profile picture (logo or professional headshot)

  
  

• Cover image (brand story or current offer)

  
  

• Username/URL (easy to say and search)

  
  

• About section (who you help and how)

  
  

• Action button (CTA) (Book, Contact, Shop, Learn More)

  
  

• Tabs & services (reviews, services menu, events)

  
  

• Messaging setup (instant replies, FAQs)

Each of these builds trust and makes it easy for people to engage—but only if you set them up with intent.

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Why Setting Up a Facebook Profile Matters?

Most founders underestimate the compounding effect of a clean, conversion-ready profile. Done right, it can drive discovery, bookings, and sales—without extra ad spend.

Builds Instant Trust 

People decide in seconds. A clear brand image, tight bio, and proof (reviews, highlights) signal professionalism. Founder takeaway: First impressions online are permanent.

Improves Discoverability 

Facebook’s search + recommendations reward complete, active profiles. Category, keywords, and content cadence matter. Founder takeaway: Optimisation beats guesswork.

Drives Action (Not Just Likes) 

Your CTA button (Book, Shop, Contact) removes friction so people can act now. Founder takeaway: Every profile visit should have a next step.

Creates a Community You Don’t Have to Rent 

You don’t own social platforms, but you can build relationships and funnel to owned channels (email, bookings, website). Founder takeaway: Use Facebook to warm and move people, not just post.

Real-World Example 

A Melbourne café standardised their visuals, pinned a weekly specials post, and added “Call Now” as their CTA. They posted simple behind-the-scenes stories daily on their social feeds. Result in 60 days: +1,200 followers, 23% uplift in foot traffic, and Friday preorders sold out 5 weeks straight. We helped them:

• Clarify their one-line promise

• Install review highlights

• Set a posting rhythm that matched their team capacity 

They implemented it in two hours. Results showed up within days.

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What You’ll Need Before You Start

Before you dive in, gather these:

• Brand assets: logo (square), cover image (wide), brand colours & fonts

  
  

• Core messaging: 1–2 line “who we help + outcome” statement

  
  

• Contact details: email, phone, location (if applicable)

  
  

• Website & key links: homepage, booking page, top service/product

  
  

• Category selection: the closest fit matters for search

  
  

• Starter content: 4–6 posts (intro, value, proof, offer)

Having these ready upfront will save you hours later and reduce mistakes.

How to Setup Your Facebook Page Profile:

Step-by-Step

Step 1: Create Your Page (Not a personal profile)

• Click Create → Page, choose the right category.

• Add your brand name exactly as customers know it.

Result: Facebook can classify and recommend you to the right audience.

Mentor Tip: 

Choose the most specific category you can—improves searchability. Also select the categories that your ‘avatar’ would be connected to, when selecting pages associated with your page.

Step 2: Add Profile & Cover Images That Tell a Story

• Profile: logo or headshot (clean, centred, legible at small sizes).

• Cover: show your product/service in context or a current offer.

Result: Immediate brand recognition and relevance.

Mentor Tip: 

Refresh the cover each campaign—treat it like a homepage hero.

Step 3: Write a Clear, Customer-First About Section

• One-liner formula: We help [who] get [result] with [how].

• Example: We help Brisbane founders turn browsers into buyers with conversion-ready websites.

• Add hours, location, price range (if relevant). 

Result: Visitors understand you in a single glance.

Warning: Avoid jargon. Clarity wins.

Step 4: Set a High-Intent CTA Button

• Choose Book Now, Shop Now, Call Now, or Send Message based on your top goal.

• Link to your booking page, product collection, or contact form.

Result: Every visit has a clear next step.

Mentor Tip: 

If you take bookings, integrate your booking tool (e.g., Calendly/Wix Bookings) so it’s one click.

Step 5: Configure Messaging for Speed

• Turn on Messaging, add Instant Reply and FAQ quick replies.

• Route complex queries to email with a template-see below.

“Instant Reply Script (Messenger Auto-Response)

Hi 👋 Thanks for reaching out to [Your Business Name]! We’ve received your message and one of our team will get back to you within [X hours].

In the meantime, you can:

• Book a service here: [booking link]

• Browse our products/services: [link]

• Check our FAQs: [link]

Talk soon, 

– The [Your Business Name] Team”

Result: Faster responses, fewer lost leads.

Mentor Tip: 

Add “We typically reply within X hours” to set expectations.

Step 6: Publish Your First 6 Posts (Before You Promote)

Post mix (keep it simple):

1. Founder intro + your why

2. Social proof (review/testimonial)

3. Value post (how-to tip, mini guide)

4. Product/service spotlight with CTA

5. Behind-the-scenes (process, people)

6. Offer or lead magnet (with link)

Result: New visitors see an active, trustworthy brand.

Warning: Don’t launch with an empty wall. It kills momentum.

Step 7: Pin, Highlight, and Schedule

• Pin your best conversion post (lead magnet, offer).

• Add Featured photos/videos and Services tab details.

• Schedule 2–3 posts/week for the next month.

Result: Your page stays fresh without daily scrambling.

Mentor Tip: 

Consistency beats intensity. Commit to a sustainable rhythm.

What It Costs and How Long It Takes

1) Doing It Yourself (Time-Heavy, Low Spend)

• Time: 3–5 hours for setup + 60–90 minutes/week to maintain

• Tools: Free (Facebook), Canva (free), scheduling via Meta Business Suite

Best for early-stage founders comfortable learning the platform.

2) Hiring a Social Media Specialist (Low Time, High Expertise)

Option	Cost Range
Freelancer	$500 – $1,500 (one-off setup)
Consultant	$250 – $500/hour

Benefits of Hiring

• Strategy-led setup (positioning, category, keywords)

• Polished assets that fit every device

• Faster implementation + fewer rookie mistakes

Budget Tip: Start with a one-off setup + brand kit. Run content in-house.

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Common Mistakes Founders Make

Blurry logos, cropped covers 

Looks amateur. People judge in seconds. Fix: Upload on-brand, crisp assets sized for Facebook.

Empty About & no category 

Search can’t find you; visitors don’t “get” you. Fix: Use the one-liner formula and select the most specific category.

No CTA (or the wrong one) 

You get views, not actions. Fix: Match CTA to your goal—Book, Shop, or Contact.

Launching with no posts 

An empty wall screams “inactive”. Fix: Publish 4–6 posts before promoting your page.

Inconsistent posting, no schedule 

Momentum dies, reach drops. Fix: Batch and schedule 2–3 posts/week for 30 days.

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What to Do Right Now

✅ Want expert help? Book with Noize — Get a strategy-led setup, on-brand assets, messaging, and a 30-day content plan across all social platforms [Noize.com.au]

✅ Build the whole engine: StartUp Deck — Templates, playbooks, and growth systems for every part of the business (includes 6 months of ProDesk). [StartUpDeck.com]

COMING in 2026...

✅ Download social media kit — Your quick-start tool to set up images, bio, CTA, and first 6 posts in under 90 minutes. [ProDesk.com]

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The Bottom Line

Your Facebook profile is your public storefront. Make it clear, consistent, and conversion-ready.

Do it once, do it right—then let it compound.

FAQs

How often should I post? 

2–3 times a week is enough to stay present. Consistency beats daily burnout.

What should my CTA be? 

Whatever matches your core goal: Book (services), Shop (eCommerce), Message (consults/custom quotes).

Do reviews matter on Facebook? 

Yes. Feature them. Social proof is a conversion multiplier.

Is a personal profile enough? 

No. Use a Business Page for analytics, ads, and CTAs.

Do I need a designer?

Not to start. Canva + a clean brand kit can get you live. Hire design help as you scale.