How to Design a Packages Page That Converts: The Complete Founder’s Guide

I’ve designed enough websites to know: your packages page isn’t just a price list — it’s a sales tool. When done right, it moves someone from “maybe” to “I’m in.”

Think of this page as your digital shelf. How you package, name, and present your offers decides whether people see value or scroll away. Your packages page needs to do two things fast: show the right option and make it easy to say yes.

Every founder I’ve worked with, who bundled their services, saw a pattern: more bookings, fewer questions, and higher average order value. One Sydney design studio started offering three packages instead of one-off services — and within three months, 70% of their revenue came from the mid-tier “Brand Starter” package.

On the flip side, a Brisbane coach buried her packages under a wall of text and generic labels like “Package A.” Confused visitors left, and she had to rebuild the page from scratch.

Your packaging isn’t just design — it’s persuasion in action.

Your packaging isn’t just design — it’s persuasion in action.

What Exactly Is a Packages Page?

A Packages Page is where you bundle and showcase your services or products in clear, outcome-focused offers. It typically includes:

• Package names that are memorable and results-driven (e.g., “Launch Accelerator” instead of “Package B”).

• What’s included, broken into digestible bullets.

• Value comparisons that position one package as the sweet spot.

• Benefits written in customer language, not features.

• Calls-to-action that make booking, enquiring, or buying easy.

• Social proof like testimonials or case studies tied to a package.

Examples:

• Fiverr — packages named Basic, Standard, Premium, with inclusions laid out clearly.

• SquareSpace — highlights “Best Value” on its Business plan.

• Australian coaching sites — often bundle workshops, coaching hours, and templates under names like “Growth Package.”

A packages page isn’t fluff. It’s where customers weigh up value and risk.

Why This Could Make or Break Your Business

Revenue impact: Well-structured packages increase average spend and reduce churn by giving customers clarity.

Decision-making: Packages simplify choice. Without them, buyers hesitate or delay.

Brand trust: Transparent inclusions, guarantees, and testimonials reduce objections and build credibility.

Scalability: Packages set you up to productise services, making delivery repeatable instead of reinvented each time.

Real-World Examples

• A Melbourne digital agency renamed their packages from “Basic/Pro/Advanced” to “LaunchPad / Growth / Market Leader.” Conversions rose by 27%.

• A Gold Coast wellness coach stacked every service into one giant package. Visitors felt overwhelmed and left without booking.

The difference? Clarity and positioning.

If you get this wrong, you risk leaving money on the table and confusing customers.

Before You Start

Checklist before designing your Packages Page:

• List all services/products you want bundled.

• Decide your “anchor” (most popular) package.

• Draft clear, outcome-focused names.

• Collect testimonials or case studies linked to each offer.

• Prepare comparison grid (optional).

• Decide on booking/enquiry CTAs.

Packages should feel complete, not cluttered.

How to Build Your Packages Page:

Step by Step

Step 1: Name Packages with Outcomes

• Choose results-driven names.

• Avoid “Package A/B” — use “Brand Builder,” “Scale Up,” etc.

• Test with your ideal client — does the name excite them?

Result: You frame offers in language that sells outcomes.

Step 2: Define What’s Included

• List inclusions in bullets, not paragraphs.

• Keep it clear and simple.

• Highlight unique add-ons (e.g., “VIP support,” “One free audit”).

Result: Customers see immediate value without digging.

Step 3: Create a Value Comparison

• Use a side-by-side grid to compare packages.

• Show what’s included in each tier.

• Highlight one as “Most Popular” or “Best Value.”

Result: You guide buyers to your ideal package.

Step 4: List Benefits, Not Just Features

• Write benefits in plain English: “Save hours every week,” “Launch faster.”

• Add icons or visuals for quick scanning.

Result: Customers connect features to their goals.

Step 5: Add Social Proof

• Match a testimonial or mini case study to a package.

• Use names/photos for credibility.

Result: Buyers see proof that others succeeded.

Step 6: Use Strong CTAs

• Place “Book Now,” “Enquire Today,” or “Get Started” buttons under each package.

• Make CTAs consistent and action-oriented.

Result: You remove friction at the buying moment.

Step 7: Enhance with Extras

• Use card or accordion layouts for clean design.

• Add animated pricing if relevant.

• Include filters if you have many packages.

Result: Your page is simple, interactive, and user-friendly.

A strong packages page isn’t busy — it’s clear, compelling, and easy to act on.

Common Mistakes Founders Make

Generic names: “Package A” blends into the background. Fix: use benefit-focused names.

Overloading inclusions: Listing everything confuses people. Fix: highlight only what matters.

Weak CTAs: “Submit” won’t drive action. Fix: use strong verbs like “Book Now.”

Hiding social proof: Skipping testimonials makes packages feel untested. Fix: pair each with proof.

What It Costs and How Long It Takes

You’ll need to budget for both money and time.

Here’s what founders usually face:

• DIY / In-house: $0–$200 AUD; 1–2 weeks; using website builder templates.

• Template/Resource: $200–$500 AUD; 1 week; customisable pre-built layouts.

• Professional / Done-for-you: $1,500–$5,000 AUD; 2–4 weeks; strategy, copywriting, design.

  
  

• Ongoing / Renewal: $50–$200 AUD per year; ongoing updates as offers change.

Hidden Costs

• Confusing packages leading to lost sales.

• Rework if inclusions aren’t clear.

• Opportunity cost of underpricing.

Mentor Tip

Anchor your mid-tier package as the “best value” — most customers will pick it.

What to Do Next

✅ ProDesk — DIY but leveraged. Get the Pricing Power Pack. Value Stack Template, Comparison Grid, Visual Tier Map, Feature Inclusion Sheet, Conversion Triggers Checklist. Build packages that feel fair, premium, and easy to choose—all in a weekend. [ProDesk.com]

✅ Done-For-You for Packages Pages. Turn pricing into persuasion. We design packages pages that guide buyers to the right choice—strategic layout, transparent logic, and trust-driven copy that sells value, not discounts. You focus on delivery; we make comparison effortless. [Noize.com.au]

✅ StartupDeck — Price confidence, not confusion. StartupDeck helps you structure, message, and test your service tiers—so you capture more buyers without second-guessing your offer. [theStartUpDeck.com]

By acting now, you turn your services into products that sell themselves.

The Bottom Line

Your packages page isn’t filler — it’s a sales page in disguise. Strong names, clear inclusions, and proof drive conversions.

If you delay, you’ll keep sending confused buyers away. If you act, you’ll increase revenue per customer and simplify delivery.

Don’t just build a page. Build packages that sell outcomes.

FAQs

Do I need more than one package? 

Not always. But at least two options help customers anchor value.

Should I show prices? 

Yes. Transparent pricing builds trust and saves time.

What if my services don’t fit neatly? 

Bundle around outcomes, not hours. Focus on what the customer achieves.

How many inclusions should I list? 

Keep it to 5–7 key points per package. Too many is overwhelming.

Do I need testimonials?

Yes. Social proof linked to a package builds confidence and reduces risk.