High Converting Packages Page
- Simon. P
- Oct 17, 2025
- 4 min read
Updated: 6 days ago
A packages page is rarely just about price.
This is where people decide whether what you offer feels clear, fair, and worth committing to. They may already like your work, but this page often determines whether they move forward or keep hesitating.
How your services are grouped, named, and explained shapes how people perceive value. When options are clear and easy to compare, decisions feel simpler. When they’re not, uncertainty creeps in and momentum fades.
A well-built packages page helps people recognise the option that fits them best and feel comfortable saying yes.
What Exactly Is a Packages Page?
A Packages Page is where you bundle and showcase your services or products in clear, outcome-focused offers. It typically includes:
Package names that are memorable and results-driven (e.g., “Launch Accelerator” instead of “Package B”).
What’s included, broken into digestible bullets.
Value comparisons that position one package as the sweet spot.
Benefits written in customer language, not features.
Calls-to-action that make booking, enquiring, or buying easy.
Social proof like testimonials or case studies tied to a package.
Examples:
Fiverr — packages named Basic, Standard, Premium, with inclusions laid out clearly.
SquareSpace — highlights “Best Value” on its Business plan.
Australian coaching sites — often bundle workshops, coaching hours, and templates under names like “Growth Package.”
A packages page isn’t fluff. It’s where customers weigh up value and risk.
What makes a strong packages page
A strong packages page makes decisions easier.
It presents a small number of clearly defined options, each designed for a specific need or type of customer. The differences between packages are obvious, and the value of each one is easy to understand without reading closely.
Pricing feels transparent. Inclusions are practical and clearly explained. Attention is gently guided toward the option most people choose, without pressure.
When this page works, people stop comparing and start choosing.
Packages vs Plans: What’s the Difference?
Packages are designed around outcomes. Each one bundles a defined set of work into a clear offering, so people know exactly what they’re getting and what it’s meant to deliver. This works best when the scope is known and the goal is specific. Plans focus on ongoing access and continuity over time, while packages help people choose a result they want to achieve right now.
Before You Start
Checklist before designing your Packages Page:
List all services/products you want bundled.
Decide your “anchor” (most popular) package.
Draft clear, outcome-focused names.
Collect testimonials or case studies linked to each offer.
Prepare comparison grid (optional).
Decide on booking/enquiry CTAs.
Packages should feel complete, not cluttered.
How to Build Your Packages Page:
Step by Step
Step 1: Name Packages with Outcomes
Choose results-driven names.
Avoid “Package A/B” — use “Brand Builder,” “Scale Up,” etc.
Test with your ideal client — does the name excite them?
Result: You frame offers in language that sells outcomes.
Step 2: Define What’s Included
List inclusions in bullets, not paragraphs.
Keep it clear and simple.
Highlight unique add-ons (e.g., “VIP support,” “One free audit”).
Result: Customers see immediate value without digging.
Step 3: Create a Value Comparison
Use a side-by-side grid to compare packages.
Show what’s included in each tier.
Highlight one as “Most Popular” or “Best Value.”
Result: You guide buyers to your ideal package.
Step 4: List Benefits, Not Just Features
Write benefits in plain English: “Save hours every week,” “Launch faster.”
Add icons or visuals for quick scanning.
Result: Customers connect features to their goals.
Step 5: Add Social Proof
Match a testimonial or mini case study to a package.
Use names/photos for credibility.
Result: Buyers see proof that others succeeded.
Step 6: Use Strong CTAs
Place “Book Now,” “Enquire Today,” or “Get Started” buttons under each package.
Make CTAs consistent and action-oriented.
Result: You remove friction at the buying moment.
Step 7: Enhance with Extras
Use card or accordion layouts for clean design.
Add animated pricing if relevant.
Include filters if you have many packages.
Result: Your page is simple, interactive, and user-friendly.
A strong packages page isn’t busy — it’s clear, compelling, and easy to act on.
Common Mistakes Founders Make
Generic names:
“Package A” blends into the background. Fix: use benefit-focused names.
Overloading inclusions:
Listing everything confuses people. Fix: highlight only what matters.
Weak CTAs:
“Submit” won’t drive action. Fix: use strong verbs like “Book Now.”
Hiding social proof:
Skipping testimonials makes packages feel untested. Fix: pair each with proof.
What It Costs and How Long It Takes
DIY / In-house: $0–$200 AUD; 1–2 weeks; using website builder templates.
Template/Resource: $200–$500 AUD; 1 week; customisable pre-built layouts.
Professional / Done-for-you: $1,500–$5,000 AUD; 2–4 weeks; strategy, copywriting, design.
Mentor Tip
Anchor your mid-tier package as the “best value” — most customers will pick it.
What to Do Next
✅ Done-For-You for Packages Page. Turn pricing into persuasion. We design packages pages that guide buyers to the right choice—strategic layout, transparent logic, and trust-driven copy that sells value, not discounts. You focus on delivery; we make comparison effortless.
✅ StartupDeck — Price confidence, not confusion. StartupDeck helps you structure, message, and test your service tiers—so you capture more buyers without second-guessing your offer.
COMING SOON...
✅ ProDesk — Download the Pricing Power Pack. Value Stack Template, Comparison Grid, Visual Tier Map, Feature Inclusion Sheet, Conversion Triggers Checklist. Build packages that feel fair, premium, and easy to choose—all in a weekend.
The Bottom Line
Your packages page isn’t filler — it’s a sales page in disguise. Strong names, clear inclusions, and proof drive conversions.
If you delay, you’ll keep sending confused buyers away. If you act, you’ll increase revenue per customer and simplify delivery.
Don’t just build a page. Build packages that sell outcomes.
FAQs
Do I need more than one package?
Not always. But at least two options help customers anchor value.
Should I show prices?
Yes. Transparent pricing builds trust and saves time.
What if my services don’t fit neatly?
Bundle around outcomes, not hours. Focus on what the customer achieves.
How many inclusions should I list?
Keep it to 5–7 key points per package. Too many is overwhelming.
Do I need testimonials?
Yes. Social proof linked to a package builds confidence and reduces risk.
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