How to Build a Pricing and Plans Page in Australia: The Complete Guide for Startup Founders

Your Pricing and Plans Page is one of the most-visited sections of your website—and often the most poorly designed. I’ve seen too many founders hide their prices, overload the page with jargon, or fail to give a clear next step. Done right, this page removes friction, builds trust, and drives conversion.

I’ve worked with a Melbourne SaaS founder who transformed his pricing page by simplifying it to three plans, highlighting one as “Most Popular,” and adding a sticky CTA. His conversion rate jumped from 2.5% to 8% in just one quarter. This isn’t just design—it’s strategy.

What Exactly Is a Pricing and Plans Page?

A Pricing and Plans Page is where you showcase your packages, services, or products with clear costs, comparisons, and call-to-action buttons. The goal isn’t just to display numbers—it’s to position value, reduce doubt, and guide prospects to the plan that fits them best.

Core Sections:

• Pricing tables: Easy-to-scan formats.

• Package comparisons: Clear differentiation.

• Features breakdown: Benefits per plan.

• CTA buttons: Drive action.

• Guarantee section: Refunds or risk reversal.

• FAQs: Address objections upfront.

Extra Features:

• Monthly/yearly toggle: Offers flexibility.

• Hover popups for features: Clarify without clutter.

• Sticky CTA: Always visible.

• Trust badges: Security, money-back, reviews.

Examples:

• Xero AU: Simple 3-tier pricing with monthly/yearly toggle.

• Atlassian: Clear package comparison with hover feature breakdowns.

• Canva: Highlights their “Pro” plan visually as the most popular.

Why This Could Make or Break Your Business

Revenue Growth: Prospects buy faster when they see transparent value.

Trust: Hidden pricing erodes credibility. Clear tables show confidence.

Conversion: Anchoring and highlighting one plan boosts uptake.

Retention: Annual toggles encourage longer commitments.

Real-World Examples

A Gold Coast digital agency added a money-back guarantee banner on their pricing page. Leads increased 25%.

A Perth software startup used hover popups for feature explanations. Support tickets about “what’s included” dropped by 40%.

If people are clicking pricing, they’re ready to decide. A strong page closes the sale.

Before You Start

Have these ready before you design:

• A 3–4 tier package structure.

• List of features per plan.

• A “most popular” plan chosen.

• Guarantee policy (if applicable).

• FAQs about billing, terms, or support.

• Secure payment/trust badges.

How to Build a Pricing and Plans Page:

Step by Step

Step 1: Choose Your Package Structure

Decide how many tiers.

• 3–4 options works best.

• Avoid overwhelming choice. 

Result: Visitors quickly see their fit.

Step 2: Build Clear Pricing Tables

Design for scanning.

• Use rows for features.

• Use columns for packages. 

Result: Easy side-by-side comparison.

Step 3: Highlight the “Most Popular” Plan

Anchor value.

• Use a bold border or colour.

• Add a label: “Most Popular” or “Best Value.” 

Result: More buyers gravitate to mid/high plans.

Step 4: Add Feature Breakdowns

Explain simply.

• Use hover popups for detail.

• Avoid walls of text. 

Result: Visitors understand what’s included.

Step 5: Place Strong CTAs

Make action obvious.

• Button text: “Start Free Trial,” “Choose Plan,” “Buy Now.”

• Use sticky CTAs for mobile. 

Result: Reduces drop-offs.

Step 6: Include a Risk Reversal

Ease hesitation.

• Add money-back guarantee or cancellation policy.

• Place trust badges (SSL, secure payment). 

Result: Builds confidence.

Step 7: Add FAQs Below

Cover billing, support, refunds.

• Keep answers 2–3 sentences. 

Result: Removes last-minute doubts.

Common Mistakes to Avoid

A Sydney coaching site listed six packages with tiny differences. Overwhelmed users didn’t buy. Fix: reduce to three clear tiers.

A Brisbane SaaS hid their pricing behind a “Contact Sales” button. Visitors dropped 70%. Fix: transparent pricing plus enquiry option.

A Melbourne retailer forgot to highlight a plan. Buyers defaulted to the cheapest. Fix: anchor the mid-tier as best value.

What It Costs and How Long It Takes

You’ll need to budget for both money and time.

Here’s what founders usually face:

• DIY / In-house: $0–$200 AUD + 3–6 hrs. Simple tables and buttons.

• Template/Resource: $150–$600 AUD + 6–12 hrs. Pre-built pricing templates.

• Professional / Done-for-you: $2,000–$5,000 AUD + 2–3 weeks. Copywriting + UX design.

  
  

• Ongoing / Renewal: $100–$500 AUD/year. Updates for features, guarantees, or pricing changes.

Hidden Costs

• Losing buyers to decision fatigue.

• Confusion when plans aren’t differentiated.

• Abandoned carts from poor mobile CTAs.

Mentor Tip

Always anchor your mid-tier plan as “most popular”—it drives 60–70% of conversions.

What to Do Next

✅ Download the Pricing Page Builder Kit. Value Messaging Grid, Tier Comparison Template, Visual Pricing Map, Anchor Effect Guide, and Conversion Optimisation Checklist. Build a pricing page that wins trust and clarity in one glance. [ProDesk.com]

✅ Done-For-You for Pricing Pages — Make your pricing do the selling. We design pricing and plan pages that guide, not confuse — clear structure, transparent value, and conversion logic baked in. You focus on delivery; we make every tier feel like the right choice. [Noize.com.au]

✅ StartupDeck — Price confidence, not chaos. The StartupDeck helps you design and position your plans so buyers choose faster and feel good doing it. [theStartUpDeck.com]

By acting now, you create a pricing page that sells for you.

The Bottom Line

A Pricing and Plans Page isn’t just about numbers—it’s about positioning value. The right layout builds trust and guides prospects to your best plan.

Get this wrong and you lose revenue. Get it right and you’ll convert curious visitors into paying customers.

FAQs

Should I put my prices online? 

Yes—transparency builds trust and reduces wasted enquiries.

How many packages should I offer? 

Three is ideal: entry-level, mid-tier (most popular), and premium.

Do I need a guarantee section? 

Yes, if you can. Risk reversals increase conversions.

What if my pricing changes? 

Keep your page updated. Out-of-date pricing erodes trust.

Should I include a yearly toggle? 

If relevant, yes—it encourages longer commitments.