How to Install Analytics Tools to Understand Your Growth

Launching your business without analytics? That’s like driving across Australia with your eyes closed — you have no idea where you’re going, how far you’ve come, or when you’re about to run out of fuel.

When you know how to track the right data by installing analytics tools, you’re no longer guessing. You’re making decisions with clarity, confidence, and proof.

Imagine you’re six months into launching your online store. You’ve spent thousands on ads, hours on content, and sleepless nights fulfilling orders. But your sales still feel random — one good week, then nothing.

Then, you install analytics tools and discover that 70% of your conversions are coming from one blog post you wrote months ago. You optimise that page, boost it with ads, and double your sales in 30 days.

Without analytics, you’d still be guessing. With analytics, you have the truth.

Stop Guessing — Start Knowing

What Is an Analytics Tool?

An analytics tool is software that tracks, measures, and reports how people interact with your website, products, and marketing.

Popular options include:

• Google Analytics 4 (GA4) – Free, powerful, industry standard

  
  

• Wix Analytics – Built-in for Wix sites, simple dashboards for beginners

  
  

• Hotjar – Behaviour insights like heatmaps and recordings

  
  

• Mixpanel – Great for SaaS and product usage tracking

Analytics tools can tell you:

• Where your visitors come from

  
  

• What pages they visit (and where they leave

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• How long they stay

  
  

• What actions they take (buy, sign up, click)

  
  

• Which campaigns are driving results

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Why It Matters (And How It Impacts Growth)

Stop Guessing — Start Knowing

When you know exactly what’s driving sales, you can do more of it and cut what’s not working. Result: Higher ROI and faster scaling.

Improve Conversions Without More Traffic

Sometimes it’s not about more visitors — it’s about making the most of the ones you already have. Analytics shows where customers drop off so you can fix it. Result: More revenue from the same effort.

Allocate Budget Smarter

Instead of spraying money across every channel, analytics reveals your top performers. Result: Spend where you get the best return.

Catch Issues Before They Cost You

Analytics alerts you to broken links, slow pages, or unusual drops in traffic. Result: Problems solved before they damage your business.

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What You’ll Need Before You Start

• A website or app to track

  
  

• Admin access to your site’s backend or Wix dashboard

  
  

• A Google account (for GA4)

  
  

• Basic understanding of your goals (sales, leads, engagement)

  
  

• A clear idea of the key actions you want users to take

  
  

Capture meaningful data with your analytical tools.

How to Install an Analytics Tool:

Step-by-Step

Step 1: Choose Your Analytics Tool

For most startups, start with Google Analytics 4 (free) or Wix Analytics (included in Wix plans). You can layer on advanced tools later.

Mentor Tip: 

If you’re using Wix, start with Wix Analytics for a quick setup and then add GA4 for deeper data.

Step 2: Create Your Account

• For GA4: Visit analytics.google.com and click Start Measuring

• For Wix Analytics: Access via your Wix dashboard — no separate signup needed

Result: You now have an account ready to connect.

Step 3: Add Your Property

• Enter your website name, URL, time zone, and industry

• In Wix, your property is auto-generated

Result: Your analytics is set to track your unique site data.

Step 4: Install the Tracking Code

• GA4: Copy the tracking tag and paste it into your site’s header (or use integration)

• Wix: Toggle Track Site Analytics on in your dashboard

Result: Your site is now sending visitor data to your dashboard.

Step 5: Set Up Conversion Tracking

• Define goals like purchases, form submissions, or sign-ups

• In GA4, use Events and mark them as conversions

Result: You can measure real results, not just visits.

Step 6: Connect to Other Tools

• Link Google Ads, Search Console, or email marketing tools

Result: All your marketing data in one place.

Step 7: Test Your Setup

• Visit your site in an incognito window

• Check your analytics real-time dashboard to confirm tracking

Result: Confidence your data is accurate.

Understand Your Growth is to understand the numbers.

What It Costs and How Long It Takes

1) Doing It Yourself

• Time: 2–8 hours setup (depending on your skillset)

• Cost: Free (GA4, Wix Analytics)

2) Hiring a Specialist

Option	Cost Range
Freelancer	$150 – $500/project
Consultant	$150 – $350/hour

Benefits of Hiring:

• Faster, correct setup

• Proper goal and conversion tracking

• Advanced reporting

• Include training in your project to learn faster

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Common Mistakes Founders Make

Installing analytics but never looking at the data 

You went through the setup — but if you’re not checking regularly, it’s like never reading your bank statement.

Tracking everything without a plan 

Collecting 200+ metrics sounds impressive until you drown in data you don’t understand or need.

Not setting up conversions 

Page views alone don’t pay the bills. If you’re not tracking purchases, sign-ups, or key actions, you’re missing the point.

Forgetting to filter out your own visits 

If you don’t exclude internal traffic, you’re inflating numbers and making bad decisions.

Ignoring mobile analytics 

If more than half your audience is on mobile (and they probably are), you need to see what they see.

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What to Do Right Now

✅ Want it done for you ? Book with Noize: We’ll install, configure, and train you on reading reports — no tech headaches [Noize.com.au]

✅ Get the Startup Deck: Includes the analytics tracking plan and KPI templates to keep your growth on track [theStartUpDeck.com]

COMING in 2026...

✅ Install google analytics. GA4 is the future and Wix assists with install. We have Wix Analytic Setup PlayBook online via [ProDesk.com]

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The Bottom Line

Without analytics, you’re flying blind. With analytics, you have a GPS for your business. Data isn’t about numbers — it’s about clarity, confidence, and growth. Start tracking now, or you’ll regret it later.

Puts your business on the map.

FAQs

Is Google Analytics free? 

Yes, GA4 is completely free to use.

Do I need both Wix Analytics and Google Analytics? 

If you’re on Wix, you can use both — Wix for quick, simple insights, GA4 for deep tracking.

Will analytics slow down my site?

 No, when installed correctly, it won’t impact load time.

How often should I check analytics?

 At least weekly — more often if running paid campaigns.

Can I track offline sales?

 Yes, you can import offline conversions into GA4 for a complete view.