How to Create a Website CMS that Powers Your Business
- Christopher. H
- Oct 1, 2025
- 4 min read
Updated: Dec 1, 2025
Launching your website is one thing. Managing it every week? That’s where a CMS (Content Management System) becomes your new best friend.
Too many founders rely on developers every time they want to publish a blog, update a product, or tweak a page. This slows growth, racks up costs, and kills momentum.
Let’s look at how to choose and set up a CMS the right way — so you stay in control, even as your business scales.
What Is a Website CMS?
A Content Management System (CMS) is the backend platform that lets you create, edit, and manage the content on your website — without touching code.
It’s like the engine room of your site, where you can:
Write and publish blog posts
Add or update services
Swap out images and banners
Manage SEO settings and metadata
A good CMS makes managing your site easy, secure, and fast — even for non-technical founders.
Here’s what this includes:
Page editor and layout controls
Blog/article publishing tools
Image and file storage
SEO fields (titles, descriptions, alt text)
Role permissions for your team
Why It Matters
You Stay in Control
With a CMS, you're not waiting on a developer to update your homepage or publish your next blog. You make changes on your schedule, not theirs.
Your Team Can Help
Assign roles and permissions to your VA, marketing assistant, or SEO consultant — without risking site security.
You Save Thousands in Dev Costs
No more paying $150/hour for minor updates. A CMS puts the power back in your hands.
It Scales With You
As your business grows, your CMS grows with it — with more content, new pages, and integrations.
Real Example: A founder we worked with had their blog stuck in Google Docs for months. After moving to a CMS, they published 14 posts in 30 days, grew traffic 3x, and stopped relying on a dev to hit publish.
What You Need Before You Start
Your chosen website platform (e.g., Wix, WordPress, Webflow)
Become familiar with the platform
Sitemap or site structure outline
Core page content (even rough drafts)
Blog post categories
Brand assets (logos, fonts, colours)
SEO starter list (target keywords, page titles)
How to Create Your Website CMS:
Step-by-Step
Step 1: Choose Your CMS Platform
We recommend Wix for most startups. It's user-friendly, fast, secure, and has built-in CMS features for blog posts, product collections, and service pages.
Other popular CMS platforms:
WordPress (highly customisable, more complex)
Webflow (design-first, better for advanced users)
Shopify (ecommerce-focused CMS)
Mentor Tip:
Pick a CMS that matches your current skill set — but don’t shortchange your future.
Overbuilding too soon wastes time. Underbuilding limits growth. Choose a platform that fits now and scales later. No exceptions.
Step 2: Set Up Your CMS Collections
In Wix, these are called "Content Collections." Examples:
Blog posts
Services
Testimonials
Team members
Each collection has fields like title, description, image, and URL — all editable from your dashboard.
Mentor Tip:
Keep naming consistent and create only what you need. You can always add more later.
Step 3: Create Dynamic Pages
Dynamic pages pull content from your CMS collection and use the same design template for each item (e.g., every blog post or service page).
Example:
Warning: Don’t design each page manually. Use dynamic pages to scale fast and stay consistent.
Step 4: Assign Roles & Permissions
Give your team access to manage content without touching design or settings.
Roles to consider:
Editor (content only)
Admin (full access)
Contributor (submit content for review)
Mentor Tip:
Set up your CMS like a newsroom. Who writes, who edits, who publishes? Clear roles = faster execution + keeps site protected.
Step 5: Optimise for SEO
Use your CMS to edit:
Page titles
Meta descriptions
URL slugs
Image alt text
SEO should be baked into every CMS entry. Train your team to optimise as they publish.
What are the Costs and Time Frames
1) Doing It Yourself
Time investment: 5–10 hours
Wix CMS: Included in all paid plans
Learning curve: Easy if using Wix or similar
2) Hiring Help
Freelancer or Consultant: $300 – $1,500 for setup and training
Full custom CMS build (WordPress/Webflow): $3,000+
Stipulate time frame in contract or scope
Budget Tip: Start with built-in tools like Wix CMS. Custom builds are rarely needed early on.
Mentor Tip:
When hiring your first employee, choose someone who complements your strengths. If CMS management isn’t in your skillset, that’s a smart area to hire for — it can save you time, tech stress, and missed opportunities.
Common Mistakes Founders Make
Overcomplicating the CMS
Trying to custom-code everything defeats the point of using a CMS.
Giving Everyone Full Access
No roles = accidents, deletions, and chaos.
Not Connecting CMS to SEO
If you skip the metadata, you miss search visibility.
Publishing Without Structure
Tagging and categorising content helps users (and Google) navigate.
What to Do Right Now
✅ Download our SPOT document and store your CMS details [ProDesk.com]
✅ Book a consult with Noize if you want expert help [Noize.com.au]
✅ Get full guidance inside our Business building tool [The StartUp Deck]
The Bottom Line
Your CMS isn’t just tech — it’s your growth engine. Done right, it removes friction, speeds up publishing, and makes your team more effective.
FAQs
Do I need a CMS if I use Wix?
Yes — and good news, Wix has one built in. It’s perfect for blogs, services, and team profiles.
Can I switch CMS platforms later?
Yes, but it can be painful. Pick a platform that can scale with you.
What if I only have a few pages?
Still worth using a CMS — especially if you plan to grow.
Can my VA or team help with content?
Absolutely. That’s the point. Just give them the right role and training.
What’s the difference between a CMS and a website builder?
Website builders control design. CMS manages your content. Good platforms (like Wix) combine both.
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