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The Ultimate Startup Toolkit

In a Deck of Action Cards

Whether you're building your first business or your fifth, The StartUp Deck makes sure you never miss a step that matters. It’s your strategic co-founder in a box—ready to guide, delegate, and execute.

+ 6 months of free digital resource library access

+ No-questions-asked returns within 30 days

The Problem? Startup Chaos.

Whether you're building your first business or your fifth, The StartUp Deck makes sure you never miss a step that matters. It’s your strategic co-founder in a box—ready to guide, delegate, and execute.

+ 6 months of free digital resource library access

+ No-questions-asked returns within 30 days

The Solution? Structure You Can Flip Through.

Without The Deck

Starting with no structure or sequence

Wasting hours Googling what to do next

Important tasks buried in random notes

Co-founder constantly “not on the same page”

Confused about what’s a priority vs a distraction

Forgetting legal or financial basics (until it’s urgent)

Proposals and client plans feel improvised

Building things that don’t actually move the needle

With The Deck

Every phase broken down into clear steps

Know what to do first, next, and never

Cards double as task briefs for your team

Hand a card to a designer, copywriter, or dev

Reuse it for every client, product, or pivot

Validate you’re not missing anything critical

Visable strategy, no more digging through docs

Feels like progress, even when you’re stuck

Get 150+ Action Cards

+ 6 months of free digital resource library access

+ No-questions-asked returns within 30 days

Covering the Essential Startup Phases

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Foundation & Legal

Startups live or die by what gets missed early. These cards walk you through business structures, compliance, and legal essentials—so you don't pay for beginner mistakes later.

01

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Finance & Accounting

Most founders avoid their numbers until it's too late. These cards show you what to track, when it matters, and how to make confident, cash-smart decisions from day one.

02

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Branding & Identity

This isn’t about logos—it’s about clarity. These cards help you define your position, promise, and presence so your startup actually means something to the people you're trying to reach.

03

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Products & Services

You can’t sell what you haven’t shaped. Learn how to turn raw ideas into testable, sellable, scalable offers—before you waste time building the wrong thing.

04

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Marketing & Content

Before you build a funnel, build understanding. These cards break down how to speak your customer’s language, craft magnetic messaging, and create demand—step by step.

05

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Digital & Web

Learn what your site actually needs to do—and what it doesn’t. These cards help you map your website’s role, choose the right tools, and launch with clarity, not clutter.

06

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Sales & Customers

Sales isn’t about pressure—it’s about process. These cards help you understand how people buy, what makes them stay, and how to sell without second-guessing yourself.

07

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Recruitment & Team

You don’t need to be a great manager—you need a system. These cards break down hiring, delegation, and early team dynamics so your startup doesn’t implode from the inside.

08

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Design & Collateral

Most founders don’t know what collateral they need until it’s urgent. These cards guide you through pitch decks, social content, and sales materials so you're always ready.

09

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Advertising & PR

It’s easy to waste money on ads or chase PR with no plan. These cards teach you how to amplify what’s working and build visibility that converts—not just impressions.

10

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Growth & Analytics

Growth isn’t about hacks—it’s about knowing what to measure. These cards help you track the right metrics, run smarter experiments, and scale on purpose.

11

+ 15 Key Players Cards

You’re not supposed to know how to hire a marketer, vet a developer, or brief a designer. That’s what the Key Players cards are for. They teach you how to identify the roles you need, when to bring them in, how to manage them effectively, and what red flags to avoid—before you waste time, budget, or trust. It’s the shortcut to smarter hires, smoother onboarding, and fewer “never again” hires.

+ 6 months of free digital resource library access

+ No-questions-asked returns within 30 days

Find the Right Help
Use Them the Right Way

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+ A FREE 52 Card Website Expansion Pack.

The Website Expansion Pack includes 52 cards covering the most essential and high-impact website pages for modern startups. Each card helps you decide if the page is needed, what to put on it, and how to make it work—from layout logic to copy tips to CTAs that convert.

Pick your cards. Follow the instructions. Plan and brief every page with total clarity—no guesswork, no fluff. It's the shortcut to better site strategy, smarter copywriting, and faster builds.

+ 6 months of free digital resource library access

+ No-questions-asked returns within 30 days

Your Website, Mapped Card by Card

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Every Card Includes:

Page Purpose: Why it matters and when you’ll need it

Content Checklist: Exactly what to write and where it goes

CTA Guide: The right call-to-action for that page

Design Notes: How it should look and function

Pro Tips: Execution insights to avoid common traps

+ FREE 6-Month Of Online Access

We’ve packed two decades of startup lessons into one private library—designed to go deeper than the deck. Get free access for 6 months when you order The StartUp Deck.

 

Inside you’ll find real-world templates, tactical videos, expanded frameworks, and bonus tools we’ve used to build, scale, and exit real businesses. This isn’t theory—it’s playbooks you can swipe.

+ 6 months of free digital resource library access

+ No-questions-asked returns within 30 days

To Our Digital Founder Resource Library

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Your Resource Library Includes:

Startup-ready templates for creative, planning, and outreach

Founder training videos and deep-dive walkthroughs

Expansion PDFs for every major card category

Behind-the-scenes strategies from 20+ years of real wins

All content updated and expanded quarterly

Who Uses The StartUp Deck?

First-Time Founders

You're figuring it out as you go—but you're smart enough to know what you don’t know. This deck shows you every step, every category, every common blind spot—so nothing slips through the cracks.

Experienced Operators

You’ve built before—but speed and precision matter more than ever. The deck becomes your personal audit system: flip through, check what’s covered, delegate what’s not, and move with confidence.

Startup Teams

Whether you're two co-founders or a 10-person sprint squad, The StartUp Deck aligns everyone on what matters. Plan initiatives together, assign cards like tasks, and build with clarity instead of chaos.

Agencies & Consultants

Use the deck live in boardrooms or workshops to co-create rollouts with your clients. It turns vague strategy convos into tangible, shared plans—and shows your clients you’ve got real process.

Business Students & Educators

Turn theory into traction. The deck bridges academic learning with real-world execution—ideal for classrooms, incubators, or self-driven students building their first MVP.

Investors, Mentors & Advisors

Gift the deck to your portfolio or mentees. It saves you repeating the same advice and gives them a structured way to move forward, ask smarter questions, and build with intent.

What Founders Are Saying

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Callan S

Founder of Daddy's Book Club

“I launched Daddy’s Book Club in under 4 weeks using The StartUp Deck. It kept me focused, helped me avoid beginner mistakes, and gave me a game plan I could actually follow. Now it’s shipping worldwide.”

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Chris H

Noize Agency Owner

“I use the deck in client workshops to map out rollouts before we even touch a proposal. No more guessing the scope, just clear planning everyone can see and get excited about. It’s strategic, tactile, and makes planning feel fun.”

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Simon P

Serial Founder

“I’ve been through this process a dozen times, but The StartUp Deck is still on my desk. It’s a clear and actionable reminder of what matters—and significantly more enjoyable than building checklists in spreadsheets.”

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100% Risk Free.

Try the deck. If it's not a fun way to help you move faster, build smarter, and feel more confident—send it back within 30 days. We’ll refund you. No weird forms, no ego, no questions asked.

  • Both. First-timers follow it like a roadmap. Operators use it as a strategic checklist. It adapts to wherever you are on the founder journey.

  • Flip through card-by-card or sort by category. Use it solo to plan your business, with co-founders to assign roles, or in workshops to guide execution. It’s flexible on purpose.

  • Yep. Try it for 30 days. If it’s not a hell yes, send it back. We’ll make it right. No questions asked.

  • It’s a premium physical deck with a companion digital resource centre. You’ll get both—because tactile strategy just hits different.

+ 6 months of free digital resource library access

+ No-questions-asked returns within 30 days

Guaranteed Refund.

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Buying not on the cards?

Cool. Drop your email and we’ll send you a 10% off coupon, plus stories of founders who took the leap, until you’re done overthinking and ready to join them.

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