The Ultimate Startup Toolkit
In a Deck of Action Cards
Whether you're building your first business or your fifth, The StartUp Deck makes sure you never miss a step that matters. It’s your strategic co-founder in a box—ready to guide, delegate, and execute.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
The Problem? Startup Chaos.
Whether you're building your first business or your fifth, The StartUp Deck makes sure you never miss a step that matters. It’s your strategic co-founder in a box—ready to guide, delegate, and execute.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
The Solution? Structure You Can Flip Through.
Without The Deck
Starting with no structure or sequence
Wasting hours Googling what to do next
Important tasks buried in random notes
Co-founder constantly “not on the same page”
Confused about what’s a priority vs a distraction
Forgetting legal or financial basics (until it’s urgent)
Proposals and client plans feel improvised
Building things that don’t actually move the needle
With The Deck
Every phase broken down into clear steps
Know what to do first, next, and never
Cards double as task briefs for your team
Hand a card to a designer, copywriter, or dev
Reuse it for every client, product, or pivot
Validate you’re not missing anything critical
Visable strategy, no more digging through docs
Feels like progress, even when you’re stuck
+ 15 Key Players Cards
You’re not supposed to know how to hire a marketer, vet a developer, or brief a designer. That’s what the Key Players cards are for. They teach you how to identify the roles you need, when to bring them in, how to manage them effectively, and what red flags to avoid—before you waste time, budget, or trust. It’s the shortcut to smarter hires, smoother onboarding, and fewer “never again” hires.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
Find the Right Help
Use Them the Right Way
+ A FREE 52 Card Website Expansion Pack.
The Website Expansion Pack includes 52 cards covering the most essential and high-impact website pages for modern startups. Each card helps you decide if the page is needed, what to put on it, and how to make it work—from layout logic to copy tips to CTAs that convert.
Pick your cards. Follow the instructions. Plan and brief every page with total clarity—no guesswork, no fluff. It's the shortcut to better site strategy, smarter copywriting, and faster builds.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
Your Website, Mapped Card by Card
.png)
+ FREE 6-Month Of Online Access
We’ve packed two decades of startup lessons into one private library—designed to go deeper than the deck. Get free access for 6 months when you order The StartUp Deck.
Inside you’ll find real-world templates, tactical videos, expanded frameworks, and bonus tools we’ve used to build, scale, and exit real businesses. This isn’t theory—it’s playbooks you can swipe.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
To Our Digital Founder Resource Library
First-Time Founders
You're figuring it out as you go—but you're smart enough to know what you don’t know. This deck shows you every step, every category, every common blind spot—so nothing slips through the cracks.
Experienced Operators
You’ve built before—but speed and precision matter more than ever. The deck becomes your personal audit system: flip through, check what’s covered, delegate what’s not, and move with confidence.
Startup Teams
Whether you're two co-founders or a 10-person sprint squad, The StartUp Deck aligns everyone on what matters. Plan initiatives together, assign cards like tasks, and build with clarity instead of chaos.
Agencies & Consultants
Use the deck live in boardrooms or workshops to co-create rollouts with your clients. It turns vague strategy convos into tangible, shared plans—and shows your clients you’ve got real process.
Business Students & Educators
Turn theory into traction. The deck bridges academic learning with real-world execution—ideal for classrooms, incubators, or self-driven students building their first MVP.
Investors, Mentors & Advisors
Gift the deck to your portfolio or mentees. It saves you repeating the same advice and gives them a structured way to move forward, ask smarter questions, and build with intent.
Callan S
Founder of Daddy's Book Club
“I launched Daddy’s Book Club in under 4 weeks using The StartUp Deck. It kept me focused, helped me avoid beginner mistakes, and gave me a game plan I could actually follow. Now it’s shipping worldwide.”
Chris H
Noize Agency Owner
“I use the deck in client workshops to map out rollouts before we even touch a proposal. No more guessing the scope, just clear planning everyone can see and get excited about. It’s strategic, tactile, and makes planning feel fun.”
Simon P
Serial Founder
“I’ve been through this process a dozen times, but The StartUp Deck is still on my desk. It’s a clear and actionable reminder of what matters—and significantly more enjoyable than building checklists in spreadsheets.”
100% Risk Free.
Try the deck. If it's not a fun way to help you move faster, build smarter, and feel more confident—send it back within 30 days. We’ll refund you. No weird forms, no ego, no questions asked.
Both. First-timers follow it like a roadmap. Operators use it as a strategic checklist. It adapts to wherever you are on the founder journey.
Flip through card-by-card or sort by category. Use it solo to plan your business, with co-founders to assign roles, or in workshops to guide execution. It’s flexible on purpose.
Yep. Try it for 30 days. If it’s not a hell yes, send it back. We’ll make it right. No questions asked.
It’s a premium physical deck with a companion digital resource centre. You’ll get both—because tactile strategy just hits different.
+ 6 months of free digital resource library access
+ No-questions-asked returns within 30 days
Guaranteed Refund.
Buying not on the cards?
Cool. Drop your email and we’ll send you a 10% off coupon, plus stories of founders who took the leap, until you’re done overthinking and ready to join them.