Hire a Brand Strategist to Align Every Part of your Brand to Drive Revenue.
- Christopher. H
- Sep 15
- 5 min read
Updated: Nov 26
If your business feels stuck, scattered, or invisible in the market — it’s probably not your product.
It’s your brand.
And not just the visuals. The strategy behind how your business is positioned, understood, and remembered.
That’s where a great brand strategist comes in.
A brand strategist doesn’t just make you look polished — they build the engine behind your revenue. One that attracts the right customers, improves conversions, and gives your business a competitive edge.
One Sydney-based SaaS startup hired a designer for a quick logo. Two years later, they were still struggling. After reworking their strategy with our team, they tripled their conversion rate in six months.
A good brand strategist is one of the most valuable experts you can bring into your business.
What Is a Brand Strategist and Why It Matters
A brand strategist isn’t a designer who “makes things pretty.”
They’re a business growth partner — someone who defines:
What you do
Why it matters
Who it’s for
What makes you different
How to position and communicate your value
A strategist brings clarity to your message, sharpens your competitive edge, and aligns every part of your brand to drive revenue.
What a high-impact brand strategist covers:
Defines your mission, vision, and values
Clarifies your value proposition
Identifies your ideal customer and competitive position
Builds a messaging system that connects and converts
Shapes visual identity based on strategy
Ensures consistency across all touchpoints (website, socials, email, ads)
Real Talk:
A good strategist might 2x your revenue.A great one can 10x it.
They don’t just deliver assets.
They deliver clarity, momentum, and money.
In Australia, strategists operate independently or through agencies. Choose someone who understands your industry, your audience, and the local market — not just branding theo
Why Hiring a Brand Strategist Matters for Business Owners
You can’t scale confusion. Clear strategy gives people a reason to care.
It improves conversions. Messaging is 80% of your sales engine.
Your marketing becomes smarter. No more scattered tactics.
You look like a business built to last. Trust is a brand asset.
It becomes easier to sell, hire, and grow. Strategy aligns everything.
Founder Story:
A Noize client repositioned their consulting brand and closed $120K in new contracts in 45 days — before the website even launched.
The right strategist doesn’t just fix your brand. They reset your trajectory.
The right brand strategist can reset your trajectory, faster than a rebuild ever will.
What You Need Before You Start
Clear business goals (launch, grow, reposition?)
Awareness of your current challenges
Budget ($2,000–$15,000+ depending on scope)
Openness to feedback and strategic change
Mentor Tip:
Branding is not a logo. Branding is the perception people have of you.
A strategist shapes that perception at every touchpoint.
How to Hire a Brand Strategist in Australia:
Step-by-Step
Step 1: Clarify Your Brand Goals
Before you reach out to anyone, know what you want to achieve. Not every business needs a full rebrand.
Start with your goals.
Is this a new brand or a repositioning?
Are you targeting a new audience or market?
Do you need strategy only, or execution too?
What are your current strategies and how effective are they? Conversion rates?
Does your current messaging position your business?
Once you are clear on whether you need messaging help, brand architecture, or a full strategic overhaul.
Mentor Tip: The best strategist won’t tell you what you want to hear — they’ll tell you what’s working and what’s not.
Step 2: Look for Brand Strategists (Not Just Designers)
Branding is not a logo. It’s perception.
A strategist shapes that perception across every touchpoint. You want deep thinking, not just decoration.
Look for strategists who:
Ask about revenue, not just colour palettes
Show you how brand fits into the business engine
Have experience in your industry or audience type
You’ve shortlisted 2–3 strategists with proven frameworks — not just pretty portfolios.
Step 3: Check Their Strategic Thinking
Don’t hire on design alone. Dig into their strategy.
Ask for case studies with measurable outcomes
Request to see a sample brand strategy doc
Ask: How do you help clients generate revenue?
You should feel confident that they think commercially — not just creatively.
Step 4: Review Their Process and Fit
A clear, proven process is non-negotiable.
Do they run workshops or interviews?
How do they gather insight about your market?
Will they support implementation (e.g. copy, design briefs)?
By this point, you should know how the strategy will be delivered, documented, and actioned.
Step 5: Make It Official
Once you’ve chosen:
Finalise scope (e.g. strategy only, or brand + design?)
Sign an agreement outlining timelines and deliverables
Book in your kickoff call or discovery session
Now, you’re aligned, onboarded, and ready to start building a brand that grows revenue.
Step 6: Collaborate and Commit
Strategy is a partnership. You’ll need to show up with clarity, feedback, and trust.
Be prepared for 2–6 weeks of work
Respond quickly to requests and feedback
Be open to change — this is what you’re paying for
Cost of Hiring a Brand Strategist in Australia
Service Scope | Cost Range (AUD) |
Brand Audit + Consultation | $1,500 – $2,000 |
Brand Strategy Only | $2000 - $10,000 |
Full Brand Strategy Package | $4,000 – $15,000+ |
Ongoing Strategy Consulting | $150 – $350/hour |
Money Tip: Don’t pay for visuals without strategy. Your ROI is in the thinking — not just the logo.
We recommend you start with strategy first — you can always build design elements over time.
Common Mistakes Business Owners Make
Hiring for Style Over Strategy
Nice visuals don’t fix broken messaging. Revenue comes from clarity, not colour schemes.
Expecting Overnight Results
Strategy is powerful — but it’s not magic. It needs to be implemented across your business.
Not Asking the Right Questions
If you’re not asking about process, revenue, and outcomes — you’re hiring blind.
Doing It All In-House
Internal teams often have bias. A good strategist brings outside clarity and commercial focus.
Skipping the Brand Strategy Altogether
If you launch without it, you’ll waste time and money fixing messaging later.
What to Do Right Now
✅ Check out our Key Players Guides— Which covers 13 key people for your business. Know what to ask, what to expect, and how to get it done right - including Hiring a Brand Strategist.
✅ Book a consult with Noize — We help you build brands that convert. We are Business Growth Strategists and we are really good at what we do [Noize.com.au]
✅ Get the Startup Deck — Your full system for building, branding, and scaling your startup Business in Australia [the StartUpDeck.com]
The Bottom Line
A great brand strategist won’t just give you a new look — they’ll give you a new level.
Clarity becomes confidence. Confidence becomes momentum.And momentum creates growth.
When your brand is aligned, understood, and positioned with purpose — everything else gets easier.
FAQs
What does a brand strategist actually do?
They define how your brand should be positioned to attract ideal customers and generate income.
How is a brand strategist different from a graphic designer?
A designer makes things look good. A strategist makes sure they’re saying the right thing to the right people.
Can a brand strategist help with sales?
Absolutely. Great strategy aligns your product, market, and message — which increases conversions.
Should I hire someone local or international?
If you serve the Australian market, a strategist with local knowledge will understand the nuance better.
Can you grow a business without brand strategy?
You can — but it’s slower, more expensive, and harder to scale without it.
Comments