How to Create Social Posts That Actually Drive Growth

Unplanned posting equals invisible posts.

Many founders fall into either category, by posting randomly or overthink every caption until it’s too late. Social media ends up either inconsistent, ineffective, or completely ignored.

But when done right, social content doesn't just get likes—it drives real business growth.

Let’s start with a quick founder story.

A Brisbane-based startup founder had been posting product shots and motivational quotes, hoping for traction. After 6 months, nothing. Then, she worked with our strategist who restructured her content to speak directly to customer pain points, and layered in behind-the-scenes stories and founder insights.

The result?

Engagement up 4x, inbound DMs for sales tripled, and partnerships opportunities started rolling in.

Let's look at how to create social posts that convert, without spending hours or going viral.

What Is "Creating Social Posts"?

In plain terms, it's sharing valuable, relevant content on platforms like Instagram, LinkedIn, or TikTok to build trust, visibility, and sales.

Here’s what this includes:

• Founder's voice posts

• Behind-the-scenes content

• Customer stories and proof

• Educational carousels

• Product/service breakdowns

• CTA-driven promos

Each of these drives awareness, connection, or action—but only if you post with purpose.

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Why It Matters

Here’s why I recommend every founder take this seriously:

Socials are Your Everyday Billboards

People spend hours scrolling. Every post is a micro-opportunity to remind them you exist and what you solve.

It Replaces Cold Outreach

Well-crafted posts pull people in. It flips the funnel from you chasing leads to leads chasing you.

It Builds Brand Equity, Even When You're Not Selling

Every time someone sees your content and thinks "they get it," you build trust. Trust = conversion.

Real-World Examples

• A Melbourne service startup saw zero traction from social. After switching to pain-point-driven stories and offer-aligned CTAs, their DM inquiries tripled in 30 days.

  
  

• Another founder was posting memes and viral content—lots of engagement, zero sales. We refocused the content around founder POV + offer clarity. Leads increased 2.5x in 6 weeks.

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What You’ll Need Before You Start

Before you dive in, make sure you’ve gathered these:

• Brand strategy basics (positioning, audience, offer clarity)

  
  

• Content themes or pillars

  
  

• A scheduling tool (Later, Metricool, Buffer)

  
  

• 2-3 hours/week for planning and batching

  
  

• Image/video assets or templates

  
  

• Yearly Calendar to plan

Having these ready upfront will save you hours later and reduce mistakes.

How to Create Social Posts That Work:

Step-by-Step

Step 1: Define Your Content Pillars

Choose 3–5 recurring themes. 

Think: Education, Behind-the-scenes, Customer stories, Offers, Founder insights.

The more consistent your themes, the faster your audience will connect and convert.

Step 2: Write for Pain Points and Beliefs

Your posts should speak to what your customers are stuck on or dreaming about. This is the difference between "meh" content and messages that cut through.

Warning: Posting just what you want to say won’t work. Speak to what they need to hear.

Step 3: Mix Formats Strategically

Use a variety of formats:

• Static image posts

• Carousels

• Reels/TikToks

• Founder POV text-only posts (especially on LinkedIn)

Don’t spread across too many platforms. Pick 1–2 and go deep.

Step 4: Batch Create + Schedule

Set aside time weekly or monthly. 

Write 4–6 posts at once, use Canva or Figma for graphics, and schedule them ahead.

This keeps you consistent without being glued to your phone.

Step 5: Use CTAs and Measure Engagement

Every post should drive some kind of action. Even if it’s just a comment prompt or a link to your bio.

Track what performs (save rates, shares, DM replies). Improve from there.

What It Costs and How Long It Takes

You can DIY or outsource. Here's what that looks like:

1) Doing It Yourself (High Time, Low Spend)

• Time Investment: 2–4 hours/week to write, design, and post

• Tools: Canva, Metricool, Notion, Instagram scheduler

• Optional Boosts: Stock images, AI tools like ChatGPT, Grammarly, etc.

Best if you're early-stage and learning what resonates. But it takes trial and error.

2) Hiring a Social Strategist (Low Time, High Clarity)

Option	Cost Range
Freelancer	$1,000 – $3,000/month
Consultant	$250 – $500/hour
Agency	$2,500 – $8,000+/month

Benefits of Hiring (What Noize Helps With)

• Consistent strategy-led content that aligns with your brand

• Data-backed insights on what to post, when, and why

• Templates and frameworks so you're never starting from scratch

• Saves you 10+ hours a week

• Converts content into real leads — not just likes

Budget Tip: 

Start with a 30-day sprint to test impact. Most founders see results by week 3-4.

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Common Mistakes Founders Make

Posting Randomly

If you're winging it daily, you're burning time with no compounding impact.

Copying Viral Content with No Strategy

Memes might go viral, but they rarely sell.

Not Talking About the Offer

No one will buy if you never talk about what you do.

Posting Without a CTA

Even simple prompts like "DM me" or "See link in bio" drive engagement.

Too Many Platforms, Too Little Consistency

Better to go deep on 1 platform than burn out on 3.

People spend hours scrolling. Every post is a micro-opportunity to remind them you exist and what you solve.

What to Do Right Now

✅ Need help? Want it done for you? Noize helps founders by building social media content systems and templates [Noize.com.au]

✅ Want the StartUp toolkit? Get the Startup Deck includes a full marketing card set with social strategy, funnel maps, and plug-and-play content tools. [thestartupdeck.com]

COMING SOON...

✅ Download Social Posting Guide — your plug-and-play tool for writing and batching content in 90 minutes. [Get it free on ProDesk.com]

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The Bottom Line

Social content isn't about being an influencer. It's about being in front of the right people, with the right message, consistently.

It doesn't have to be complicated. But it does have to be intentional.

Start now. It’s easier than fixing silence later.

It doesn't have to be complicated. But it does have to be intentional.

FAQs

How often should I post on social media as a startup? 

2–3 times per week is ideal for most platforms. Quality beats quantity.

What social platform should I focus on? 

Go where your audience lives. B2B = LinkedIn. B2C = Instagram or TikTok. Don't try to master them all at once.

How long should a caption be? 

Enough to make a point. Could be 1 line, could be 12. Clarity > length.

Do I need fancy design or branding? 

No. Templates or simple Canva designs work fine—as long as the message hits.

What tools should I use for content scheduling? 

Metricool, Buffer, or Later are solid and startup-friendly. Noize also offer social media management [Noize.com.au]