Do I really need a featured post block?

Yes. It lets you steer attention to cornerstone content or live campaigns, increasing click depth from the overview page.

Grid or list—what converts better?

For most B2B founders, a grid with concise previews wins. If your posts are long-form, a list layout with larger excerpts can work well.

Pagination or infinite scroll?

Pagination supports SEO and preserves footers/CTAs. Infinite scroll can boost consumption but may impact speed—use 'Load More' to control performance.

How many categories should I have?

Aim for 5–8 categories. If you use tags, limit to 1–3 per post to avoid clutter and keep navigation meaningful.

Where should the newsletter CTA go?

Place it mid-page and at the bottom. Consider a subtle sticky bar on scroll or an exit-intent flyout to capture intent without disrupting reading.

How to Build a Blog Overview Page in Australia: The Complete Guide for Startup Founders

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