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Setup Your Ads Accounts that Won't Waste Your Ad Spend

Updated: Dec 2, 2025

Running ads without the right account setup is like firing arrows in the dark — you’ll burn time, waste money, and have no idea where your results are coming from.


And yet, most founders rush into Facebook or Google Ads thinking “I’ll just boost a post” or “let’s test $100” without building the foundation that makes paid advertising profitable.


When the accounts are set up properly — with tracking, audiences, and payment details ready — your campaigns can work while you sleep, turning ad spend into real growth.


Imagine this: A Melbourne-based gym owner was boosting random Facebook posts without a proper Ads Manager setup. No tracking, no custom audiences, no testing. After a 45-minute setup session to link their accounts, verify domains, and install the pixel, their cost-per-lead dropped by 72% — with the exact same spend. That’s the power of doing it right from the start.


Let’s walk through how to set up your ads accounts the right way — step by step.


business owner setting up ad account on computer
Without it, you’re flying blind — and you’ll miss out on all the data that makes ads effective.

What Is an Ads Account?


An Ads Account is your control centre for running and tracking paid advertising campaigns on platforms like:


  • Meta Ads Manager (for Facebook + Instagram)

  • Google Ads (for search, YouTube, display ads)

  • LinkedIn Ads (for B2B targeting)

  • TikTok Ads Manager (for short-form video ads)


It’s where you:

  • Create and launch ad campaigns

  • Manage targeting and audiences

  • Set budgets and payment methods

  • Track results and ROI


Without it, you’re flying blind — and you’ll miss out on all the data that makes ads effective.



Why It Matters (And How It Impacts Growth)


You Control Spend and ROI 

When your ads account is set up correctly, you can set precise budgets, track every dollar, and pause underperforming ads instantly. Result: More control, less waste.


You Own Your Data 

A proper setup collects audience and conversion data you can use to improve targeting. Result: Each campaign gets smarter over time.


You Can Scale Fast 

Once your tracking, payment, and audiences are in place, scaling your ad spend from $50/day to $500/day is just a click away. Result: Faster growth without rebuilding your foundation.


You Avoid Platform Headaches 

Without verification, payment setup, and compliance, your ads can be delayed or even banned. Result: Smoother launches and no lost momentum.



What You’ll Need Before You Start


  • Business email address (not your personal Gmail)


  • Business website


  • Credit or debit card for ad spend


  • Business Manager account (for Meta)


  • Google Account (for Google Ads)


  • Brand assets: logo, brand colours, images etc..


  • Tracking tools: Google Analytics, Meta Pixel, or equivalent




How to Setup Ads Accounts:

Step-by-Step


Step 1: Choose Your Platforms


  • Decide which platforms align with your audience (Meta for most B2C, Google for intent-based search, LinkedIn for B2B, TikTok for Gen Z/Millennials).


Result: Focused efforts where your ideal customers actually are.


Step 2: Create the Account



Result: You have the core dashboard to run and manage campaigns.


Step 3: Verify Your Business


  • For Meta: Verify domain and business details in Business Settings.

  • For Google: Connect Google Analytics and Search Console if available.


Result: Increases trust and reduces the chance of ad account restrictions.


Step 4: Set Up Payment Method


  • Add your business credit card or PayPal account.

  • Set up billing thresholds or prepaid budgets if needed.


Result: Your ads won’t stop running due to payment errors.


Step 5: Install Tracking Tools


  • Meta Pixel: Add to your website (Wix, WordPress, Shopify, etc.).

  • Google Tag: Install via Tag Manager or directly in your website.

  • LinkedIn Insight Tag: Install for retargeting and conversion tracking.


Result: You can track exactly which ads drive leads and sales.


Step 6: Build Your First Custom Audiences


  • Upload customer lists (email or phone)

  • Create website retargeting audiences from your pixel data

  • Build lookalike audiences from your best customers


Result: Ads target the right people from day one.


Step 7: Create and Save Your Ad Templates


  • Save ad copy, headlines, and creative in drafts.

  • Use brand colours and clear calls-to-action.


Result: Faster campaign launches with consistent branding.


Faster campaign launches with consistent branding.
Faster campaign launches with consistent branding.

What It Costs and How Long It Takes


1) Doing It Yourself 

Time: 2–8 hours setup (depending on your skillset) 

Cost: Free to set up (ad spend starts at $5–$10/day)


2) Hiring a Specialist 

Cost: $300–$2,500 setup + ad management fees ($200–$500/month) 

Time: done for you


Benefits: Faster setup, campaign optimisation, better ROI from day one.



Common Mistakes Founders Make


Boosting posts instead of running campaigns in Ads Manager 

You miss advanced targeting, testing, and tracking.


No tracking installed 

If you can’t see conversions, you can’t improve them.


Skipping business verification 

Leads to account bans or delays.


Using personal accounts 

Limits access, security, and scalability.


Spreading budget too thin across platforms 

Better to go deep on one platform first.



What to Do Right Now


✅ Book a consult with Noize and have it built for you — get your Ads Manager linked, verified, and ready for high-converting campaigns, across all the necessary platforms so you have all the data to make better decisions. [Noize.com.au]


✅ Get the Startup Deck — 200+ growth strategies, including ad campaign blueprints. Built for Founders from startup to scale. [theStartupDeck.com]


COMING in 2026...


✅ Download our Ads Account Setup Checklist — step-by-step guide to get your account live in under 2 hours. [ProDesk.com]



The Bottom Line


Setting up your ads accounts isn’t just an admin task — it’s your launchpad for predictable, scalable growth.


Do it right once, and you’ll save yourself months of frustration and thousands in wasted spend.


You need to set up ad accounts on social platforms to reach your target market.
You need to set up ad accounts on social platforms to reach your target market.


FAQs


How do I set up a Facebook Ads account?

Go to business.facebook.com, create a Business Manager account, verify your business, and set up Ads Manager with payment details and tracking.


Do I need a Google account to run Google Ads?

Yes. You need a Google account to create a Google Ads account, connect Analytics, set payment details, and launch campaigns.


What tracking tools should I install for ads?

Install the Meta Pixel for Facebook/Instagram, the Google Tag for Google Ads, and platform-specific tags like LinkedIn Insight Tag for conversion tracking.

      


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