How to Execute Webinars and Events in Australia: The Complete Guide for Startup Founders

I’ve run enough founder sessions to know that a well-executed webinar can unlock growth you didn’t think possible. Let’s break down exactly how to plan, run, and leverage webinars so you can win trust, generate leads, and grow faster.

Most founders underestimate just how powerful webinars can be when executed with strategy. In Australia, businesses like Canva and SafetyCulture have used online events to connect with audiences at scale, while plenty of smaller players get buried in tech issues, poor promotion, or awkward delivery. Done right, webinars create authority, nurture relationships, and give you leverage beyond your headcount.

Back in 2020, I coached a Sydney SaaS founder who was struggling to cut through with cold outreach. We shifted her focus to monthly webinars on solving one key problem in her industry. She started with just 20 attendees on Zoom. Within six months, those events were attracting 200+ qualified leads, one of whom became a $50k annual client.

The secret was strategy, consistency, and execution. And that’s exactly what we’ll cover here.

What Exactly Is Execute Webinar Events?

Executing a webinar event means taking an idea for a live online presentation, workshop, or training, and turning it into a structured, promoted, and professionally delivered session that drives outcomes for your business.

Think of it as running a seminar—but instead of hiring a room at Sydney Startup Hub, you’re leveraging platforms like Zoom, Demio, or WebinarJam to reach hundreds of people instantly.

Global brands like HubSpot use webinars for inbound lead generation, while Australian consultancies like BusinessDEPOT run them to educate founders and funnel into advisory services. Whether you’re B2B SaaS, an online coach, or an e-commerce founder, the principle is the same: webinars are trust accelerators.

Why This Could Make or Break Your Business

For founders in years 0–5, webinars aren’t just a marketing play—they can define whether you win early traction.

Legal:

Using platforms that comply with Australian privacy laws (like GDPR or local data storage rules) matters if you’re collecting registrations. Mismanaging this could land you in hot water.

Financial:

Done right, webinars are far cheaper than live events—no venue hire, catering, or travel. The ROI is high, especially if you’re selling high-ticket services or software.

Growth:

Webinars position you as the go-to expert. They scale your voice, generate leads, and keep your funnel warm without burning you out with 1:1 calls.

Reputation:

A polished event boosts your credibility; a messy one undermines trust fast.

Bottom line: webinars can give you leverage far beyond your budget—but only if executed properly.

Before You Start

Before running your first webinar, tick these off:

• Define your audience (who do you want in the virtual room?).

• Decide your topic (aligned with their pain points, not just your product).

• Choose your platform (Zoom, WebinarJam, Demio, Teams).

• Prep your tech (good mic, lighting, stable internet).

• Set up registration + reminder emails.

• Rehearse your content (timing, flow, engagement points).

• Have a follow-up plan (what happens after the event?).

Once these are in place, you’re set to build momentum.

How to Execute Webinar Events:

Step by Step

Step 1: Choose a Strategic Topic

Pick a subject that solves a burning problem for your audience.

• Map your audience’s #1 pain point.

• Frame it as an outcome (“How to Cut Onboarding Time by 50%”).

• Validate interest with a quick LinkedIn poll or email survey.

• Align with your business offer so the next step feels natural. 

Result: You anchor attention and ensure attendees see value in showing up.

Step 2: Set Up the Right Platform

Your tech stack determines the attendee experience.

• Compare webinar tools (Zoom = simple; Demio = marketing features).

• Set registration page with branding + key details.

• Enable auto-reminders (24 hrs + 1 hr before).

• Test audio, video, screen share. 

Result: A smooth technical foundation that keeps focus on your message, not glitches.

Step 3: Promote to the Right Audience

Even the best webinar fails without attendees.

• Send invites to your email list.

• Post on LinkedIn and relevant FB groups.

• Run low-cost retargeting ads to warm audiences.

• Encourage partners/affiliates to share. Pro tip: Cap early-bird spots to drive urgency. 

Result: A full room of the right people, not random clicks.

Step 4: Deliver With Energy and Clarity

Your delivery builds trust—or breaks it.

• Start on time; set the agenda.

• Use slides that support, not overwhelm.

• Add interactive moments (polls, chat Q&A).

• Keep energy high and voice clear. Watch out for: reading slides word-for-word—it kills engagement. 

Result: Attendees stay engaged and trust your authority.

Step 5: Capture and Convert Leads

The event isn’t the end—it’s the start.

• Offer a resource (downloadable guide, checklist).

• Invite to book a call/demo.

• Send follow-up emails within 24 hrs.

• Repurpose the recording into clips for LinkedIn. 

Result: Webinars turn into a repeatable lead engine.

With these steps, you don’t just “host” webinars—you leverage them as growth accelerators.

Mistakes to Avoid

One founder I know spent $2,000 on ads but forgot to test his mic. The audio cut in and out, and 70% of attendees dropped before the halfway mark. The leads never converted. Always do a tech run-through.

Another coach packed her webinar with slides but never paused for interaction. The audience stayed silent, and engagement tanked. Webinars aren’t lectures—they’re conversations.

Finally, a Melbourne e-commerce brand ran one amazing webinar but never followed up. They left dozens of warm leads cold. Without follow-up, you’ve wasted your effort.

Real-World Examples

• A Brisbane SaaS founder ran a monthly “Ask Me Anything” webinar series for accountants. The consistent schedule built trust, and within 9 months, they doubled their MRR from those relationships.

• On the flip side, a Sydney consultant tried a one-off “mega event” webinar without testing her pitch. She pushed too hard for a sale, lost credibility, and burned her list. The lesson? Start smaller, test, then scale.

Both show the stakes—and the opportunity.

What It Costs and How Long It Takes

You’ll need to budget for both money and time. Here’s what founders usually face:

• DIY / In-house: $0–$200 AUD + 10–15 hrs setup and prep. Works if you’re scrappy and learning.

  
  

• Template/Resource: $50–$500 AUD + 5–10 hrs. Buying templates for slides, scripts, or promotion saves time but still requires execution.

  
  

• Professional / Done-for-you: $2,000–$8,000 AUD + 2–4 weeks. Agencies handle promotion, delivery support, and post-event follow-up.

  
  

• Ongoing / Renewal: $100–$300 AUD/month for platforms + 5–10 hrs/month. Keeps events consistent and scalable.

Hidden Costs

• Lost leads if follow-up is weak.

• Time sunk into over-building slides.

• Poor audio/visual gear that undermines credibility.

Mentor Tip

Start small: run a scrappy first webinar, record it, and (i) use the replay snippets as part of the promotional videos for your second and (ii) refine your presentation by watching yourself. The fastest way to grow is to learn quick.

What to Do Next

➡️ Download free Business Tools at ProDesk—designed for those ready to stop waiting and start building their business the right way today [ProDeck.com] Like our PlayBook - Turn A Webinar into 50 Pieces of Content across 7 platforms which includes the step by step to carry this our and the efficient tech tools to use.

➡️ Partner with Noize—visit noize.com.au and book a session. We specialise in helping founders secure the essentials so they can scale with confidence [Noize.com.au].

➡️ Grab The StartupDeck. It’s a deck of over 200 founder-tested strategies and resources, to help you make smarter decisions and accelerate growth [theStartUpDeck.com].

By acting now, you convert insight into momentum.

The Bottom Line

Webinars aren’t just another marketing channel—they’re leverage. They let you scale your expertise, attract qualified leads, and convert trust into revenue faster than almost any other tactic.

Ignore them, and you’ll keep grinding for 1:1 conversations that never scale. Nail them, and you’ll have a repeatable growth engine you can run with confidence.

If you’re serious about building a business that grows beyond your own effort, mastering webinar execution is non-negotiable.

FAQs

Do I really need fancy software to run a webinar? 

No. Zoom, Google Meet, or Teams are enough when you’re starting out. As you scale, you might add platforms with marketing features like Demio or WebinarJam.

What if only a few people register? 

That’s normal early on. Treat those first webinars as practice and relationship-building. Even with 10–20 people, you can land real clients.

Should I charge for my webinar? 

In years 0–5, stick with free webinars to maximise reach and trust. Later, you can test paid workshops if you’ve built authority.

How long should my webinar be? 

Most effective webinars run 45–60 minutes, including Q&A. Any longer, and you risk losing attention.

Can I reuse the content?

Absolutely. Record the webinar, clip highlights for social, and repurpose the slides into blogs or guides. Repurposing multiplies the ROI.