How to Create a Coming Soon Page in Australia: The Complete Guide for Startup Founders
- Simon. P
- Oct 27
- 5 min read
Updated: Oct 27
When a Melbourne D2C brand I worked with launched with just a simple waitlist page with a well designed pre-launch strategy — headline, teaser, 3 unique testimonies 1 extraordinary 'one time offer' and sign-up form — they had 2,000 people queued up before day one.
That early buzz gave them sales on launch day and credibility with investors.
A Coming Soon Page isn’t about saying “we’re not ready.” It’s about creating anticipation and turning waiting time into traction.
A Coming Soon Page flips that script — it builds momentum, captures leads, and validates demand before you go live.
What Exactly Is a Coming Soon Page?
A Coming Soon Page is a simple pre-launch landing page designed to:
Announce that something new is on the way
Build curiosity with a teaser (product, service, event)
Capture emails or sign-ups for early access
Test and validate demand before launch
Core Elements to Include:
Clear headline (what’s coming and why it matters)
Short description (problem you’re solving or unique hook)
Email capture form (waitlist, early access, notifications)
Launch date or countdown timer
Visual teaser (mockup, illustration, or blurred sneak peek)
Extras That Add Leverage:
Referral rewards (“Invite 3 friends, get early access”)
Social sharing buttons
Behind-the-scenes content or blog link
Brand story snippet
Together, these turn “not ready yet” into “get excited now.”
Why This Could Make or Break Your Launch
Builds Early Momentum: Launch day feels different when you already have 500+ subscribers waiting.
Validates Demand: If nobody signs up, you know you need to reposition before spending big.
Attracts Investors: A waitlist is proof of interest — social proof they want to see.
SEO Prepping: Your domain starts ageing, your keywords get indexed early.
Community Building: You don’t just launch a product — you launch to a tribe.
👉
This works only if you know your avatar. Their pain, their excitement triggers, what “early access” would mean to them. The page isn’t about you — it’s about their anticipation.
Before You Start
Make sure you have:
A crystal-clear product or offer description (even if MVP)
A single irresistible promise (what’s in it for them)
Signup form connected to your email platform (Mailchimp, ActiveCampaign, ConvertKit)
A visual asset (mockup, lifestyle photo, or even a strong brand graphic)
Launch date (or rough timeline)
A follow-up email sequence ready for new sign-ups
How to Build a Coming Soon Page:
Step by Step
Step 1: Craft a Clear, Bold Headline
Example: “Australia’s Easiest Accounting App is Almost Here.”
Result: Instantly communicates what’s coming and why people should care.
Step 2: Add a Short, Punchy Subtext
Focus on benefit, not features (“Finally, tax time without the stress”).
Result: Makes visitors feel the relief or excitement.
Step 3: Include an Email Capture Form
Keep it minimal: name + email.
Result: Removes friction and grows your pre-launch list.
Step 4: Use Visuals or Teasers
Mockup, blurred product image, or concept sketch.
Result: Sparks curiosity without revealing everything.
Step 5: Create Urgency With a Countdown or Date
Example: “Launching September 15th.”
Result: Anchors expectations and builds anticipation.
Step 6: Add Social Proof or Incentive
Example: “Join 800+ people already on the waitlist.”
Optional: Referral incentive.
Result: Boosts sign-ups and creates buzz.
Step 7: Give Clear Next Steps
Tell users what happens after signup (get updates, early access, special invite).
Result: Sets expectations and builds trust.
Common Mistakes to Avoid
Overcomplicating it: Too much detail kills curiosity. Keep it tight.
No signup form: The whole point is to capture leads. Don’t miss it.
Unclear promise: “Something exciting is coming” is too vague. State what and why.
No follow-up plan: A dead list between signup and launch is wasted momentum.
Real-World Examples
A Sydney startup launched a Coming Soon Page with a waitlist. They used referral rewards — every extra signup you brought gave you 1 month free. Result: 3,500 pre-launch subscribers.
A Brisbane ecommerce brand teased their new skincare line with a countdown timer and early-bird discount. Result: $20K in launch-day sales.
What It Costs and How Long It Takes
You’ll need to budget for both money and time.
Here’s what founders usually face:
DIY / In-house: $0–$100 AUD | 2–4 hours | Use a free landing page tool (Carrd, MailerLite, Unbounce).
Template/Resource: $100–$400 AUD | 3–6 hours | ProDesk® templates or pre-built WordPress/Shopify Coming Soon pages.
Professional / Done-for-you: $500–$2,000 AUD | 1–2 weeks | Custom design, copy, and integrations.
Ongoing / Renewal: $0–$100 AUD | 1 hour per update | Adjust teaser text, images, or timelines.
Hidden Costs
Losing potential launch customers if you don’t capture sign-ups.
Missed investor interest from lack of traction proof.
Burned brand trust if you overpromise and underdeliver.
Mentor Tip
Don’t just collect emails. Set up a simple 3-email pre-launch sequence (confirmation, teaser content, launch reminder). It keeps excitement alive and primes people to convert on day one.
What to Do Next
✅ Download the Coming Soon Page Builder Kit from ProDesk®Build your waitlist page faster with done-for-you resources made for founders who need traction before launch.Includes the Launch Copy Worksheet, Signup Flow Template, Countdown Timer Script, Referral Incentive Tracker, and Pre-Launch Email Sequence Guide — everything you need to capture leads, validate demand, and build buzz before day one.👉 [Get it free at ProDesk.com]
✅ Book a Launch Strategy Session with Noize®Turn your waitlist into a launch engine. Our team helps you refine your pre-launch offer, messaging, and funnel so your first day feels like a milestone, not a mystery. [Book at Noize.com.au]
✅ Get The StartUp Deck. Access founder-tested frameworks, templates, and marketing plays to fuel your launch and beyond. Comes with six months of ProDesk access so you can build, test, and grow faster. [TheStartUpDeck.com]
By acting now, you convert interest into momentum.
The Bottom Line
A Coming Soon Page isn’t filler — it’s fuel. It builds your waitlist, tests your message, and creates excitement long before launch.
Founders who skip this step often launch into silence. Founders who nail it launch to an audience already waiting, eager, and ready to buy.
FAQs
Do I need a Coming Soon Page if I haven’t finished my product?
Yes. Even if you’re still in build mode, you can start collecting leads and testing your messaging.
What should I put on the page?
Headline, subtext, signup form, teaser visual, launch date. Anything extra is optional.
Should I run ads to my Coming Soon Page?
If budget allows, yes — even $100 in Facebook/Instagram ads can validate demand and build a small, powerful list.
How do I keep subscribers engaged before launch?
Send 2–3 short updates, behind-the-scenes content, or small educational tips related to your product.
Can I use a Coming Soon Page for events or services, not just products?
Absolutely — webinars, courses, SaaS features, even physical stores all benefit from a Coming Soon Page.
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