Initiate Momentum With a Coming Soon Page
- Simon. P
- Oct 27, 2025
- 5 min read
Updated: 11 hours ago
Before a product launches, something more important needs to happen. People need a reason to care.
A Coming Soon Page creates that moment. It gives your idea space to breathe before it goes live and invites people into the story early. Instead of rushing to be ready, you’re building interest, curiosity, and belief while you prepare.
This page isn’t an apology for not being finished. It’s a signal of intent. It tells visitors that something is coming and that it’s worth paying attention to. When done well, it turns waiting into momentum and curiosity into commitment.
By the time you launch, you’re not starting from zero. You’re starting with people already watching, already interested, and already invested in what you’re about to release.
What Exactly Is a Coming Soon Page?
A Coming Soon Page is a simple pre-launch landing page designed to:
Announce that something new is on the way
Build curiosity with a teaser (product, service, event)
Capture emails or sign-ups for early access
Test and validate demand before launch
Core Elements to Include:
Clear headline (what’s coming and why it matters)
Short description (problem you’re solving or unique hook)
Email capture form (waitlist, early access, notifications)
Launch date or countdown timer
Visual teaser (mockup, illustration, or blurred sneak peek)
Extras That Add Leverage:
Referral rewards (“Invite 3 friends, get early access”)
Social sharing buttons
Behind-the-scenes content or blog link
Brand story snippet
Together, these turn “not ready yet” into “get excited now.”
Why This Could Make or Break Your Launch
Builds Early Momentum: Launch day feels different when you already have 500+ subscribers waiting.
Validates Demand: If nobody signs up, you know you need to reposition before spending big.
Attracts Investors: A waitlist is proof of interest — social proof they want to see.
SEO Prepping: Your domain starts ageing, your keywords get indexed early.
Community Building: You don’t just launch a product — you launch to a tribe.
This works only if you know your avatar. Their pain, their excitement triggers, what “early access” would mean to them. The page isn’t about you — it’s about their anticipation.
Before You Start
Make sure you have:
A crystal-clear product or offer description (even if MVP)
A single irresistible promise (what’s in it for them)
Signup form connected to your email platform (Mailchimp, ActiveCampaign, ConvertKit)
A visual asset (mockup, lifestyle photo, or even a strong brand graphic)
Launch date (or rough timeline)
A follow-up email sequence ready for new sign-ups
How to Build a Coming Soon Page:
Step by Step
Step 1: Craft a Clear, Bold Headline
Example: “Australia’s Easiest Accounting App is Almost Here.”
Result: Instantly communicates what’s coming and why people should care.
Step 2: Add a Short, Punchy Subtext
Focus on benefit, not features (“Finally, tax time without the stress”).
Result: Makes visitors feel the relief or excitement.
Step 3: Include an Email Capture Form
Keep it minimal: name + email.
Result: Removes friction and grows your pre-launch list.
Step 4: Use Visuals or Teasers
Mockup, blurred product image, or concept sketch.
Result: Sparks curiosity without revealing everything.
Step 5: Create Urgency With a Countdown or Date
Example: “Launching September 15th.”
Result: Anchors expectations and builds anticipation.
Step 6: Add Social Proof or Incentive
Example: “Join 800+ people already on the waitlist.”
Optional: Referral incentive.
Result: Boosts sign-ups and creates buzz.
Step 7: Give Clear Next Steps
Tell users what happens after signup (get updates, early access, special invite).
Result: Sets expectations and builds trust.
Common Mistakes to Avoid
Overcomplicating it: Too much detail kills curiosity. Keep it tight.
No signup form: The whole point is to capture leads. Don’t miss it.
Unclear promise: “Something exciting is coming” is too vague. State what and why.
No follow-up plan: A dead list between signup and launch is wasted momentum.
Real-World Examples
A Sydney startup launched a Coming Soon Page with a waitlist. They used referral rewards — every extra signup you brought gave you 1 month free. Result: 3,500 pre-launch subscribers.
A Brisbane ecommerce brand teased their new skincare line with a countdown timer and early-bird discount. Result: $20K in launch-day sales.
What It Costs and How Long It Takes
DIY: $0–$100 AUD | 3–6 hours | Depends on experience
Template/Resource: $100–$400 AUD | 2–4 hours | templates or pre-built Wix / WordPress / Shopify / Canva Coming Soon pages.
Professional / Done-for-you: $500–$2,000 AUD | 1–2 weeks | Custom design, copy, and integrations.
Mentor Tip
Don’t just collect emails. Set up a simple 3-email pre-launch sequence (confirmation, teaser content, launch reminder). It keeps excitement alive and primes people to convert on day one.
When is it Time to Get Help?
You don’t need to be at breaking point to reach out.
Many people seek support when they feel stuck, unheard, or overwhelmed — especially during separation, co-parenting, or high-conflict family situations. If you find yourself second-guessing your decisions, carrying the emotional load alone, or struggling to make progress despite your best efforts, it may be time to get support.
It can also be helpful to seek guidance when:
conversations keep going in circles or escalating
decisions about children feel confusing or loaded with pressure
you’re trying to do the right thing but feel constantly blamed or misunderstood
professional processes (like mediation or court) feel daunting or unbalanced
you want clarity, steadiness, and a way forward that protects your wellbeing and your child’s
Getting help is about gaining perspective, support, and practical tools so you can move forward with confidence and integrity.
If any of this resonates, you’re not alone, and you don’t have to navigate it by yourself.
What You Can Do Next
Book a Launch Strategy Session with Noize.
Turn your waitlist into a launch engine. Our team helps you refine your pre-launch offer, messaging, and funnel so your first day feels like a milestone, not a mystery.
Get The StartUp Deck.
Access founder-tested frameworks, templates, and marketing plays to fuel your launch and beyond. Comes with six months of ProDesk access so you can build, test, and grow faster.
COMING in 2026...
Coming Soon Page Builder Kit | ProDesk
Build your pre-launch page faster and turn anticipation into momentum.
This kit includes five ready-to-use tools designed specifically for founders building a Coming Soon or Waitlist page that captures leads, validates demand, and builds buzz, even before launch day.
The Bottom Line
A Coming Soon Page isn’t filler — it’s fuel. It builds your waitlist, tests your message, and creates excitement long before launch.
Founders who skip this step often launch into silence. Founders who nail it launch to an audience already waiting, eager, and ready to buy.
FAQs
Do I need a Coming Soon Page if I haven’t finished my product?
Yes. Even if you’re still in build mode, you can start collecting leads and testing your messaging.
What should I put on the page?
Headline, subtext, signup form, teaser visual, launch date. Anything extra is optional.
Should I run ads to my Coming Soon Page?
If budget allows, yes — even $100 in Facebook/Instagram ads can validate demand and build a small, powerful list.
How do I keep subscribers engaged before launch?
Send 2–3 short updates, behind-the-scenes content, or small educational tips related to your product.
Can I use a Coming Soon Page for events or services, not just products?
Absolutely — webinars, courses, SaaS features, even physical stores all benefit from a Coming Soon Page.
Comments