Simon. P

The StartUp Deck exists because of a specific, repeatable failure pattern. A first-time founder starts a business. They are smart, motivated and capable. They have done their research. They know, broadly, what needs to happen. And then they start making decisions — in the wrong order, skipping steps they did not know were steps, fixing problems in month eight that should have been sorted in week one. It is not incompetence. It is the absence of a map.

SPOT stands for Single Point of Truth—and it's exactly what it sounds like. It's a master document (preferably digital) that contains every essential piece of business information. Passwords. Contracts. Contact details. Business plans. Tax numbers. Brand guidelines. The Wi-Fi password for your office. Everything.

A Donations Page done right makes giving easy, transparent, and inspiring — so people actually follow through. Your Donations Page isn’t just a payment form. It’s the emotional bridge between someone caring about your mission and taking action to support it.